Website design By BotEap.comFor smaller, more localized businesses, local SEO (search engine optimization) can be an extremely powerful tool to boost business. Think of it like a local town bulletin board or a local newspaper. These outlets are pretty out of date, but ten or twenty years ago they would have been your go-to route for promoting and marketing your business in your local area.

Website design By BotEap.comIn the 21st century, the internet is your town’s bulletin board and local SEO is the tool with which your name is displayed on it, loud and clear. Local SEO differs from the broader ‘normal’ SEO in that it works to get your website to rank high in your particular region, rather than the big web. This gives your business a much better chance of fighting to appear in search engines and attracting the right attention.

Website design By BotEap.comIf you’ll excuse the aquatic metaphor; In your local Internet pond there are far fewer fish to compete with, meanwhile, in the great ocean of the World Wide Web, there are huge global sharks with huge online marketing budgets to spend. By using local SEO techniques, you ensure that you are noticed by the people who matter to your business: local residents. Not only does this mean that you are seen by those who are most likely to require your services, but it also gives you a much better chance of ranking high.

Website design By BotEap.comIf you have a small business with big plans online, local SEO can also be a great first step towards online marketing. With local SEO, you’re more likely to see results faster, which can bring you traffic, attention, and income to help you expand later.

Website design By BotEap.comHere are 3 local SEO techniques to get you started, which can be used to market your business online in your area:

• google places Website design By BotEap.com Google Places can be used as a fantastic local SEO technique that can position your website at the top of Google very quickly. Essentially, when a searcher enters a search term that includes a place name, Google can display a dotted map that highlights local websites that match the term, right at the top of the SERP. Search Engine).
  Website design By BotEap.com This sounds easy, but it can take some work to make sure your business is included in these local listings. Your SEO company will need to list you if you are not already listed and ensure that all websites that list your business details contain the same information. Another good step is to help your site look locally relevant by increasing content, reviews, and local links (see building localized links below).
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• Localized keywords Website design By BotEap.com Keywords are all important. Investing in good keyword research will help you find out what people in your region are searching for, allowing you to optimize your website for these searched words and phrases. For example, if you were the owner of a small photography business that caters to a particular location, you’re not likely to be classified as a “photographer” (i.e., the word itself) in the grand scheme of things. Do your research, however, and you may find that “photographing [location]portrait photography “gold” [location]they are popular and much less competitive.
  Website design By BotEap.com When search engines search for services anecdotally, they often look for keywords made up of: “service” + “location”: Optimize your site with the right terms and you are likely to benefit from higher levels of local traffic. However, one downside is that these keywords are quite unnatural and difficult to weave into your website text. Simply inserting your location throughout your website copy can have some impact, but the talents of an expert SEO copywriter can help you get those essential keywords, without sacrificing the quality of your content.
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• Localized link building Website design By BotEap.com Using your lovely local keywords, you can also start using Local SEO to start localized link building. By getting links from local blogs, directories, and websites, you should start showing up higher in local searches. You may find that the opportunities for localized link building are finite or a bit limited, so combining this type of strategy with a strong Google Places listing is essential.