Website design By BotEap.comMore than half of the world’s population loves to shop online by sitting in their comfortable bed or armchair. The e-commerce boom has clearly brought big noticeable changes in the retail segment and in consumer buying behaviors. For both you and all other retail businesses, having an online store is no longer an option. Rather, it is imperative to stay in the game. However, for those who already own a vibrant store, it is far from easy. There are many similar retailers that enter the scene every day. So what is important for existing players in the market is to keep them updated with the latest trends unleashed by the evolution of e-commerce every year.

Website design By BotEap.comIf you have a dominant position in the online retail market, don’t miss the following trends that the e-commerce industry is currently driving.

Website design By BotEap.comIncreased use of mobile devices

Website design By BotEap.com“The future of electronic commerce will be governed by mobiles,” studies have revealed. With a large proportion of consumers now accessing their phone screens to order rather than logging into the site through their desks. Also, with Google’s announcement about the ranking algorithm that it would count on the mobile responsiveness of a site, there was an even greater boost in mobile purchases through an app that is the exact replica of the site.

Website design By BotEap.comVoice purchases on the rise

Website design By BotEap.comWhile smartphones are recently being integrated with voice assistants, ecommerce has a great deal of scope to take advantage of that to deliver more personalized shopping experiences. Voice assistants help users perform different tasks on the phone by speaking it. Therefore, an e-commerce application can also implement it so that buyers can search for products simply by expressing their wishes.

Website design By BotEap.comMore improved payment and fulfillment options

Website design By BotEap.comIn addition to flexible shipping options like free shipping within a specified distance or above a certain order amount, eCommerce owners offer more lucrative fulfillment to beat the competition. Premium shipping options are emerging like same day delivery, express delivery, order picking in stores, etc. On the payment side, new options were developed such as Buy Now-Pay Later, e-Wallet, Mobile Payment, etc. So, on an obvious note, you should also consider them to secure your market position.

Website design By BotEap.comChatbots together with the Messenger feature

Website design By BotEap.comChatbots that aid in personalized interaction through the messenger will be on the rise in the e-commerce segment. They are used by retailers to send personalized marketing content, recommend product purchases, and report coupon deals or offers. Additionally, with chatbots, retailers can attend to customer service requests or inquiries at any time and resolve them instantly. With the increasing relevance of personalization in e-commerce, the trend of chatbots is sure to become more prominent.

Website design By BotEap.comOmnipresence

Website design By BotEap.comIt is 2018 where the mobile presence has overshadowed everything else in the world. People are using hundreds of mobile devices with different operating system platforms to search for things online. Therefore, it will not be more fruitful for ecommerce companies to target only particular devices. They have to target everyone from smartphones to iPhones to tablets to laptops and desktops.

Website design By BotEap.comVideo integrations alongside AR

Website design By BotEap.comThe popular e-commerce giants have already fueled this trend. They are using videos to showcase products or demonstrate their uses. Furthermore, some are also toying with the concept of Augmented Reality where users can virtually test a product on screens.

Website design By BotEap.comNarration that captivates viewers the most

Website design By BotEap.comWell, in ecommerce marketing today, storytelling works well for attracting visitors to buy because that directly links their lifestyle to the brand. Pinch buyers’ emotions. Different statistics, consumption tips or habits will help make a difference in people’s perception.

Website design By BotEap.comThat’s everything for now! Retailers who consider themselves a stronger player in the market need to quickly grasp one or more of these trends as quickly as possible before time runs out.