Website design By BotEap.comLong ago, when stories were being read to young children and there was no Kindle, a man on a busy street made his dream come true by opening what he thought was like any other toy store. Little did he know that he would enrich various childhoods, that his company would be an integral part of milestones celebrated even by the future generation! Website design By BotEap.comIt was a time when a rupee could buy an ice cream cone or bhel in the school canteen and INR 10,000 was literally a king’s ransom. This meant that a family of four with two children typically and a joint household income of 1200 INR would require a great deal of savings and savings for the simplest birthday indulgences, that once-a-year birthday gift, eagerly awaited by all kids. The return gifts weren’t fancy, leave alone the insanely expensive and personalized ones that have spoiled and become de rigueur the current generation and which are usually made up of humble pencil boxes, water bottles, or breakfast boxes, without the almost Unacceptable with Disney labels or stickers that have currently flooded the market! Translation in terms of time: Working parents would laboriously compare two breakfast boxes or bottles discussing the merits in depth before placing an order for an impressive number like 6 or 10, as gifts on the back, the lines of concern furrowing their forehead still more like they would. exchanging glances at each other, contemplating how they had stretched their budget and how they would do it for the rest of the month. Website design By BotEap.comThe gift wrapping that was made in the store was unheard of and the gift wrapping paper would have to be purchased along with the additional cost of gift tags and ribbons to decorate the loot that all the children would take home. In addition, a modest fortune had to be spent on festoons to adorn the chipped walls and the ceiling fan. Website design By BotEap.comA neighbor or relative would proudly walk in armed with the single camera and take random pictures of the cake cut and other delicacies placed on the table, most often the wafers, samosas, and homemade sorbet. (Where Appy, Tang? They were descendants who strutted to capture the market much later. One in which a rupee would not be accepted even by a beggar). Website design By BotEap.comThe humble toy store with its Snake & Ladder, Ludo, Housie or Tambola, must-have board games like Scrabble, Monopoly, and tantalizingly hanging table tennis rackets was a mute testimony to the changing times. But the digital invasion couldn’t stop it from having a huge impact on those candle-blowing moments and it continued to maintain its strength by embracing change. He expanded his repertoire to the fancy technical gadgets that confine children to the home, almost turning them into minions, rather slaves to the twinkling lights of the gadgets, the same effect as if he were mesmerized by the Pied Piper of Hamlyn. But of course, this is not a fairy tale. It’s about improving the quality of what we remember fondly as our ‘bachpan’.