Best Google Website Tools of 2018
Website design By BotEap.comGoogle Analytics
Website design By BotEap.comIn this digital age, the importance of data to a business / website should never be underestimated. In fact, without proper website traffic tracking, a business is literally lost, especially when it comes to how to optimize the website and make full use of it.
Website design By BotEap.comWhether your website runs in the form of a personal blog, news portal, business or corporate page, e-commerce store, Google Analytics is considered an essential tool for all websites. The more you use this powerful Google tool, the more advantage you will have.
Website design By BotEap.comGoogle Analytics is a web analytics service offered by Google that tracks and reports website traffic. You can create goals and conversion tracking to get the most out of your analytics information and use it to improve your website content, user experience, and optimization for better online sales.
Website design By BotEap.comOut of so many features in Google Analytics, I think the ability to identify the source / medium of your website is one of the best tools for websites. Based on the data shown, you can find out whether or not your marketing efforts have paid off. This can provide a solid reference for your next decision making to improve your website performance.
Website design By BotEap.comGoogle Data study
Website design By BotEap.comBelieve me, for beginners, you might be overwhelmed by all the amount of data that is displayed in Google Analytics. To be frank, sometimes you just need a simple report with a chart, graph, or pie to summarize your website’s performance.
Website design By BotEap.comHere’s a free tool from Google called Google Data Studio, which gives you everything you need to turn your analytical data into informative, easy-to-understand reports through data visualization.
Website design By BotEap.comAnalytics has always been a challenge for digital marketing; however, Google Data Studio allows you to create customizable data visualization and reports. Plus, you can even share with your clients – a huge plus, especially if you’re working in a large group.
Website design By BotEap.comQuick Tip: You can check out the Google Data Studio Gallery to duplicate your samples and modify them based on your website usage. After that, you can change and edit the metric according to your needs. Pretty amazing, right?
Website design By BotEap.comGoogle Search Console
Website design By BotEap.comThis free web service, formerly known as Google Webmaster Tools, now renamed Google Search Console, is designed for webmasters. It allows you to check the indexing status and optimize the visibility of your websites.
Website design By BotEap.comThis free tool is a must have for search engine optimization (SEO). The power of tracking your site’s search performance is the most valuable information for understanding what audiences want for your site.
Website design By BotEap.comOnce the website is crawled by Google, you will be able to see the organic search results along with the performance statistics of the organic search queries. This information helps you better understand how paid text ads and organic search results work together. If you dig deep enough, you will find plenty of opportunities, such as identifying relevant search queries that have low organic traffic volume, and targeting these keywords in Google AdWords. This will increase your overall traffic, tailored to the purpose of your website.
Website design By BotEap.comGoogle My business
Website design By BotEap.comAre you operating a brick and mortar business? If so, this free tool from Google is one of the most local SEO strategies to strengthen your website. Google My Business is a powerful tool for businesses and organizations to manage their online presence on Google, such as Google Search and Google Maps.
Website design By BotEap.comAs Malaysia’s smartphone penetration approaches 100% in 2018, most Malaysians use smartphones to browse, search for instant answers, or browse social media platforms. Your company and brand must be online with the correct information.
Website design By BotEap.comMake sure all the information listed is correct, up-to-date, and reflects your business. Remember, that information will appear when people search for your physical office or store through Waze or Google Map. We often see that some companies have not updated their address, phone number and business hours to the latest version. Do you want to gain traffic to your website?
Website design By BotEap.comYou should try the new Google My Business features called “Posts”. Posted content will display your image and a short description with a call-to-action link to your desired URL. For example, the blog post “Should I hide or even delete the customer’s query on my Facebook?” will appear at the bottom of our business information.
Website design By BotEap.comGoogle Keyword planner
Website design By BotEap.comBuilding a website without keyword research is exhausting and a waste of time in the long run. To reach the right customers with the right keywords, you must use Google’s Keyword Planner to discover relevant keywords. Embedding those keywords on your website will ensure that your content remains relevant.
Website design By BotEap.com* To access the Keyword Planner, you must log into your Google AdWords account at http://adwords.google.com/KeywordPlanner. Creating the account is free and fast.
Website design By BotEap.comYes, it is completely free, you can find new keyword ideas that are relevant to your product, service and target customers. The keyword planner will show you the search volume data in historical statistics, which is one of the most important key factors for your website.
Website design By BotEap.comAlso, keyword idea data is a useful tool for your website SEO. Analyze the information and make it your next content marketing strategy. Based on your search term data, you should have a lot of ideas about what to insert into your text to make it more relevant to your audience.
Website design By BotEap.comGoogle Tag manager
Website design By BotEap.comThis free tool helps you update tags and code snippets on your website and mobile app quickly and easily. You can insert JavaScript and HTML tags used for tracking and analysis on websites in Tag Manager without touching the back of the website.
Website design By BotEap.comMany websites do not implement the tracking feature or have unreliable data collection due to messy code injection. To solve this, we highly recommend using Google Tag Manager to consolidate and manage all your tracking codes or scripts.
Website design By BotEap.comThe best example of using this tool is using Facebook ads. While more and more businesses are investing in Facebook ads, most of them do not install Facebook Pixel on their website for conversion tracking, optimization, and remarketing purposes.
Website design By BotEap.comFacebook Ads is already integrated with Google Tag Manager for a simple and hassle-free installation. All you need to do is click and follow the given instructions without any need for complicated coding.
Website design By BotEap.comTest my Think With Google site
Website design By BotEap.comTo rank well in Google Search for mobile devices, your website must have a fast loading speed and a website optimized for mobile devices. Use the Think with Google Test My Site tool to check your website’s mobile performance score. After a few minutes, you will receive recommendations on how to improve website performance on all devices.
Website design By BotEap.comNobody wants to wait for slow websites to appear or browse websites that are not mobile friendly. The suggested time is 3 seconds from Google, which means that if your site doesn’t fully load in 3 seconds, most people will probably go elsewhere.
Website design By BotEap.comJust enter your email address and you will get the detailed analysis about your website. The content of the report is simple, but it provides valuable information on how Google rates your website speed.
Website design By BotEap.comThe report will become a crucial reference for your webmaster or web developer to further optimize the website. If you need an even more detailed report on how Google renders and indexes your website, you should use the PageSpeed Insight tool.
Website design By BotEap.comGoogle PageSpeed Insight
Website design By BotEap.comIf you have web developers or web designers who really want to understand the factors to increase your website speed, give the PageSpeed Insights Tool a try and check your score on your website speed and optimization.
Website design By BotEap.comThe latest version now displays your first content point (FCP) data, the measure of when a user sees a visual response from the page. DOM Content Loaded (DCL), as well as the measurement when the HTML document has been loaded and parsed.
Website design By BotEap.comPageSpeed Insights is useful for providing information on how Google indexes your website differently for desktop and mobile versions.
Website design By BotEap.comHere are some PageSpeed tips to optimize website speed:
- Avoid landing page redirects
- Eliminate JavaScript and CSS that block rendering in the contents of the upper half of the page.
- Enable compression
- Take advantage of browser caching
- Minify CSS
- Minify HTML
- Minimize JavaScript
- Optimize images
- Prioritize viewable content
- Reduce server response time