Website design By BotEap.comThe BigLaw brand

Website design By BotEap.comIn our age of competition and connectivity, law firms face an unprecedented challenge from the brand, and BigLaw, the world’s largest and most successful law firms, tend to play long-term. For BigLaw to “win,” you must continue to enhance your business brand to attract and retain your clients and attorneys. The question is: Are your attorneys playing the same game?

Website design By BotEap.comPersonal branding

Website design By BotEap.comIn today’s mobile job market, many attorneys may be shortening the market. And they have the tools to do it; the same standard equipment that BigLaw gives each attorney when they join the team. Any attorney intending to “win” quickly learns to use those tools to develop expertise in an area (s) of market opportunity, as well as a personal brand to market.

Website design By BotEap.comPersonal brands distinguish lawyers

Website design By BotEap.comAt the Inaugural Penn Law School Women’s Summit, approximately 200 members of the Penn Law community gathered to celebrate the leadership and pioneering work of Penn’s national and international attorneys. As the Summit made clear, the women of Penn Law have many victories, marks and more to celebrate.

Website design By BotEap.comThe agenda included a session titled “Building Your Professional Brand, Online and Offline”, during which panelists and attendees shared the importance of individual branding as a business development tool. They discussed the importance of creating a specialized practice and the many ways you can declare yourself an expert: blogging, posting articles on LinkedIn and Facebook, posting photos on Instagram, hosting personal and professional websites, tweeting, speaking at conferences, and participating in events. commercial.

Website design By BotEap.comIn addition to building business, the brand helps lawyers take control of legal practices and effectively own them. Consequently, personal branding plays an important role in accelerating an attorney’s journey to professional achievement, increasing their value within the law firm and contributing to the firm’s financial success. Not surprisingly, BigLaw supports its attorneys in the development of their individual brands; Those marks are as important to individual attorneys as they are to the law firm.

Website design By BotEap.comPersonal Brands Support BigLaw Brands

Website design By BotEap.comStrong and diverse personal branding creates exciting and dynamic law firms. Each BigLaw brand represents a collection of talents that inspires and attracts attorneys and clients alike. BigLaw pays a great deal of expenses related to executive coaches, seminars, and extensive professional development programs for its attorneys. BigLaw fully supports its attorneys in the effort to create and maintain personal brands.

Website design By BotEap.comFrom his perspective, helping attorneys develop distinctive experience and specialized skills elevates their attorneys and brings new clients to the law firm, where, in addition to receiving high-quality legal services, these new clients will come to value the firm’s brand. of lawyers. In fact, the more numerous and robust the individual law brands, the healthier and more productive the law firm will be, and the more effectively it can attract clients, grow, and cross-sell its services. As a result, every brand name law firm is filled with brand name lawyers, in the ranks of partners and associates.

Website design By BotEap.comTrademark versus personal brand: which is the best investment?

Website design By BotEap.comTo the extent that personal brands distinguish one attorney from another and generate recognition for professional excellence, they increase the value of an attorney inside and outside the law firm.

Website design By BotEap.comNow there is a perfect storm of lawyer churn and a rise in personal branding (in fact, social media makes personal branding easier than ever). Personal branding enables attorneys to maintain a web presence on both law firm websites and personal websites, and carefully select their respective brands on each.

Website design By BotEap.comIs it wise for BigLaw to continue to assume that its trademark will triumph over its attorneys’ personal and wearable marks?

Website design By BotEap.comTo win the long game, BigLaw cannot lose its stars to another team. Rather, your stars should recognize personal accomplishments but value team success more. The BigLaw brand will remain strong only if its attorneys can merge, but also maintain ownership and autonomy over its distinctive brands.

Website design By BotEap.comThere will always be competition between BigLaw brands, but there should be no competition between any BigLaw trademark and the personal brands of its attorneys. By grouping – and scoring – together, just like the women of Penn Law, everyone has a victory to celebrate!