Website design By BotEap.comComcast, a US global telecommunications conglomerate, is in a transition phase. The transition is likely historic and will become a milestone in the evolution of the corporation. Comcast, being one of the nation’s largest broadcast and cable television companies, has been serving the country for the past 40 years. As we all know very well, Comcast is actually Comcast Corporation with two main businesses, namely Comcast Cable and Universal NBC.

Website design By BotEap.comComcast Cable offers various television and Internet access services to residential and business customers. While NBC Universal deals with cable sports and news networks, the company recently decided to rename its consumer products segment to Xfinity. This transition from the chrome cast consumer segment to Xfinity is phenomenal and remarkable in the history of Chrome Cast Corporation. According to the company blog, the transition is to make the brand a unique identity and make it based on your strengths rather than on the brand image of your parent company.

Website design By BotEap.comHowever, now the company feels the need for a transition and is preparing to change its name to Xfinity. According to many sources close to the company, this transformation in the company’s brand will become very familiar to the younger segment of society. As a broadcasting corporation, it is very necessary for the company to modify it according to the generations and must grow and transform accordingly. This could be the main reason for Comcast’s rebrand.

Website design By BotEap.comIn fact, the company is not changing its brand name, but is changing its consumer segments such as TV, Internet access, and telephone such as Xfintiy. According to the company’s blog, it is rebranding its consumer products to show its innovative skills and is trying to project itself differently in the market. Many see this as a company marketing strategy to build their own brand image different from that of their parent company.

Website design By BotEap.comHow Comcast is a popular brand in the cable television segment and has been identified more by its brand name than by its amazing innovation in the area of ​​television and Internet access. To remove such customer intuitions and popularize its other services in the consumer segment, the company’s strategic management unit felt the need to rename the chrome mold from its old brand to Xfinity, which wraps all its products from consumption and symbolizes many innovations in the near future. .

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