Website design By BotEap.comProducing explainer videos is a multi-step process that involves more experts than one.

Website design By BotEap.comTypically, an explainer video production team consists of a writer, storyboard artist, illustrator, animator, voice-over artist, and sound effects artist. Each of these six actors contributes in a unique way to the video production.

Website design By BotEap.comHere is a step-by-step description of the video production process.

Website design By BotEap.comStep I: Understanding the Client Brief

Website design By BotEap.comThe first step in the explainer video production process is to review the customer brief (a questionnaire completed by the customer), to understand your business entity and video requirements. Usually, it is the writer who goes through this process. In case of doubts or queries, an interaction between the scriptwriter and the client is organized.

Website design By BotEap.comStep II: Research and Brainstorm

Website design By BotEap.comAfter all relevant customer information is collected, secondary research (if required) is conducted to better understand the business. The brief is explained to the storyboard artist and animator. After they both understand the brief, they sit down with the writer to envision the video’s story, decide on characterizations and other visual elements, and finalize how those elements will be animated. Once everything is decided, the video script is drawn up.

Website design By BotEap.comStep III: Script and voiceover

Website design By BotEap.comBased on the discussion, the explanatory video script is drawn up and sent to the client for approval. Typically, a 60-second explainer video script contains 150-160 words. This script acts as the ‘frame’ around which the video is sculpted. Once approved, the script is recorded as a voiceover, which at a later stage is placed as background narration in the explanatory video.

Website design By BotEap.comStep IV: Storyboard and Illustration

Website design By BotEap.comA storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of previewing a movie, animation, motion graphic, or interactive media sequence.”- Wikipedia

Website design By BotEap.comBasically, storyboarding involves drawing the scenes of the video, frame by frame. The storyboard is done on the basis of the final script. Once the storyboard is done, it is sent for client approval. Once approved, the storyboard goes through illustration (colorization) and is once again sent to the client for approval.

Website design By BotEap.comStep V: Animation and Sound Effects

Website design By BotEap.comOnce the client approves the fully illustrated storyboard, the animation process begins. This process, of course, is time consuming as it is not an easy job to carry out. static characters/storyboard elements for life. The animation is done based on the final voice-over, thus ensuring a correct synchronization between the audio and the visual.

Website design By BotEap.comEventually the animation and voiceover are integrated to form the video. Sound effects are added to this video. Sound effects enhance the overall quality of the video and help create subtle humor.

Website design By BotEap.comThe final video is submitted for approval.

Website design By BotEap.comStep VI: Delivery

Website design By BotEap.comOnce approved, the final video along with its source files is delivered to the client. Depending on the client’s request, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). Thus ends the production process of the explanatory video.

Website design By BotEap.comIn conclusion

Website design By BotEap.comIf you are planning to produce an animated video, you should keep in mind that no matter what style of explainer video you choose for your video, the production takes a lot of time. Therefore, to have a high-quality video, the production team must have enough time to conceptualize and produce it. Play amazing video and experience its benefits!

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