Categories
Website design By BotEap.comEvery day we see many of the world’s most famous and popular skincare products being advertised on television; on billboards; on the sides of buses and trains and in fashion magazines. We see famous sports stars and movie celebrities appearing in many of these ads, and many of us are easily convinced to follow suit.
Website design By BotEap.comOne of my favorite publicity stunts is the frequent use of “Before” and “After” photos. You know the ones where a real (Before) photo of a celebrity or star is taken before spending three or four hours with a professional makeup artist to prepare them for the “After” photo. Actually, I’m not sure why they bother with makeup artists because the photos are retouched afterward anyway.
Website design By BotEap.comA very good friend of mine does web design, and believe me; he can make me look 30 years younger than I am in just a few minutes. I love Photoshop, but sadly I’m useless when it comes to using it myself. Anyway, I promised to give you some data, so let’s get started.
Website design By BotEap.comFACT No.1 – Image manipulation
The BBC recently published an article about two ads banned by the UK Advertising Standards Authority. Both ads were for anti-aging skin care products and both featured extremely famous celebrities. Image editing and retouching is mostly accepted, but in these two cases it was beyond a joke. Website design By BotEap.comOh, and by the way, both products belong to two of the biggest brands on the planet. If you’re skeptical, just do a Google search and see for yourself. Now you must be wondering why these companies would have to rely on misleading image manipulation if their products were/are as good as they say they are. Website design By BotEap.comFACT No.2 – Chemical Free Sunscreen
If you’ve been using an expensive “chemical-free” sunscreen, I’m so sorry to have to tell you this, but virtually every sunscreen on the planet contains zinc oxide and/or titanium dioxide, both of which are chemicals. If you see any of these mentioned in the ingredient list, I’m afraid you’ve been misled. Website design By BotEap.comFACT No.3 – Balanced pH
Have you noticed how many skincare manufacturers use the term “pH balanced” on products? They do this to imply that their products are superior to other products; that their products are gentler and less likely to cause skin irritation. In fact, almost every commercially available skin care product has a pH level that is 100% compatible with your hair and skin. Website design By BotEap.comFACT #4 – Increases collagen
You’ll see collagen mentioned in countless cosmetics these days, and manufacturers have gone to great lengths to convince consumers of the importance of collagen for skin. Unfortunately, your body has to make its own collagen because it is a scientific fact that this substance cannot penetrate your skin. Website design By BotEap.comFurthermore, if there were a skin care product capable of increasing the amount of collagen in the skin, the authorities would pull it off the shelves because they would consider it a mislabeled drug. Website design By BotEap.comIn this article I have only mentioned and discussed four deceptive practices that are disturbingly common throughout the cosmetics industry. Unfortunately, many more common marketing tricks are used to increase sales. Website design By BotEap.comRemember, you can fool people without telling a single lie because it’s not what you say, but how you say it that counts. I can tell you that my product is “pH balanced” because the pH is within acceptable parameters; I can tell you that my product is “enriched with collagen” because it is, but I’m not obligated to tell you that none of this makes any difference. I have not lied; I have simply allowed you to deceive yourself by my choice of words, and what those words imply.
The BBC recently published an article about two ads banned by the UK Advertising Standards Authority. Both ads were for anti-aging skin care products and both featured extremely famous celebrities. Image editing and retouching is mostly accepted, but in these two cases it was beyond a joke. Website design By BotEap.comOh, and by the way, both products belong to two of the biggest brands on the planet. If you’re skeptical, just do a Google search and see for yourself. Now you must be wondering why these companies would have to rely on misleading image manipulation if their products were/are as good as they say they are. Website design By BotEap.comFACT No.2 – Chemical Free Sunscreen
If you’ve been using an expensive “chemical-free” sunscreen, I’m so sorry to have to tell you this, but virtually every sunscreen on the planet contains zinc oxide and/or titanium dioxide, both of which are chemicals. If you see any of these mentioned in the ingredient list, I’m afraid you’ve been misled. Website design By BotEap.comFACT No.3 – Balanced pH
Have you noticed how many skincare manufacturers use the term “pH balanced” on products? They do this to imply that their products are superior to other products; that their products are gentler and less likely to cause skin irritation. In fact, almost every commercially available skin care product has a pH level that is 100% compatible with your hair and skin. Website design By BotEap.comFACT #4 – Increases collagen
You’ll see collagen mentioned in countless cosmetics these days, and manufacturers have gone to great lengths to convince consumers of the importance of collagen for skin. Unfortunately, your body has to make its own collagen because it is a scientific fact that this substance cannot penetrate your skin. Website design By BotEap.comFurthermore, if there were a skin care product capable of increasing the amount of collagen in the skin, the authorities would pull it off the shelves because they would consider it a mislabeled drug. Website design By BotEap.comIn this article I have only mentioned and discussed four deceptive practices that are disturbingly common throughout the cosmetics industry. Unfortunately, many more common marketing tricks are used to increase sales. Website design By BotEap.comRemember, you can fool people without telling a single lie because it’s not what you say, but how you say it that counts. I can tell you that my product is “pH balanced” because the pH is within acceptable parameters; I can tell you that my product is “enriched with collagen” because it is, but I’m not obligated to tell you that none of this makes any difference. I have not lied; I have simply allowed you to deceive yourself by my choice of words, and what those words imply.
