Website design By BotEap.comStudies have shown that the forces, trends, and pace of the business environment have the greatest influence on shaping the organizational culture. But there is even more global forces that affect the business environment in subtle but profound ways that define how organizations must interact with customers and respond to competitors to achieve sustained business performance. This article identifies Four global forces that will shape the organizational culture for the next 50 years: a) Advances in science and technology, b) Global redistribution of knowledge, power and wealth, c) Competing political, cultural and religious ideologies, and d) Sustainability of the physical environment. Website design By BotEap.comAdvances in science and technology Website design By BotEap.comThe 20th century discoveries in quantum physics that led to the development of solid-state electronics, information technology, global telecommunications, the media, and the Internet, combined with the mapping of the human genome and the development of nanotechnology, they have changed our world forever. These scientific and technological advances have expanded the biological range, speed, and precision of the human senses and improved our ability to communicate. Tea global village that has arisen due to our ability to know what is happening on the other side of the earth has instantly irrevocably changed the human experience of space and time that existed for more than 10,000 years. Despite the continuing expansion of silicon-based memory, the information-processing capacity of the human brain remains more or less constant, so this global force places enormous and immediate stress on people’s ability to manage levels each. increasing amounts of data and information. Advances in science and technology will continue to have dramatic effects on the business environment and the ways in which organizational culture evolves in response. Therefore, consciously creating an organizational culture that interacts effectively within the frenzied changes created by advances in science and technology is For key strategy to control the destiny of your organization. Website design By BotEap.comThe global redistribution of knowledge, power and wealth Website design By BotEap.comPeter Drucker was a true visionary. In 1997, Drucker predicted that the subpopulation of developed countries in North America, Japan and Europe and the marked growing The birth rate in developing countries had irrevocably changed the landscape of the world economy over the next 100 years. Global advances in science and technology combined with demographics have leveled the playing field for emerging nations like India and China. For example, calls made by Americans to customer service centers are often seamlessly routed to technical experts in India or other emerging nations. Economic growth in developed countries like the United States cannot come from putting more people or a greater number of domestic consumers to work, so it must come from increasing the productivity of knowledge workers, which creates an increasing pressure. greater time to do more with less. This trend will only intensify as the global redistribution of knowledge, power and wealth takes its course. We believe that the global redistribution of knowledge, power and wealth has already drastically changed the workplace and will become one of the biggest problems facing corporate culture. Consciously creating a corporate culture that mitigates the downsides and pressures of the global redistribution of knowledge, power and wealth and identifies and capitalizes on a myriad of new opportunities is tea key strategy to control the destiny of an organization. Website design By BotEap.comCompeting political, cultural and religious ideologies Website design By BotEap.comOver thousands of years, people around the world have developed different languages, cultures, religions, and political ideologies, often with strong convictions that these belief structures they were reality itself. The current conflict over competing political, cultural and religious ideologies is not so much a conflict over different beliefs as a conflict over nature. of belief itself. Typified by Stephen R. Covey’s claim that we see the world as we are, not as it is, reality is now viewed as a social construct: reality is man-made. Because the media facilitate the creation and global diffusion of new structures of reality, the world has become an unregulated marketplace of different ideologies competing for people’s time, attention, and resources. As traditional views are increasingly undermined, people become more deeply committed to maintaining and defending their way of life, sometimes even by force and intimidation. Many suspect that a new global superculture and global belief system is forming, but they have little or no idea what that ideology will look like. As more and more people come to believe that reality can be constructed, the world of media becomes a kind of global stage in which groups of people represent their reality in the hope of convincing others that its way of believing is tea path. Consciously creating a corporate culture that interacts within this global cultural relativism is tea key strategy to control the destiny of an organization. Website design By BotEap.comSustainability of the physical environment Website design By BotEap.comThe combined pressure exerted on our physical environment by the other three global forces has raised serious questions about the Earth’s ability to support the lifestyles of billions and billions of people. While the goal of a sustainable society is a popular notion, it has been difficult to implement, especially when it has an impact on economic and business growth. Some have tried to weave the theme of corporate responsibility and sustainable development into the fabric of the global business environment in hopes of downsizing our company. ecological footprint on earth. Others argue that the earth is the best teacher of sustainable practices, insisting that a fuller scientific understanding of the organizing principles of nature can be applied to the design of a more sustainable and ecologically balanced society. Still others argue that we must mitigate the daily bombardment of the media to buy and consume products and services, and instead buy only what we need from environmentally friendly sources. Some futurists argue that the fastest advances in science and technology have the answer to sustainability. From this point of view, the modeling of carbon-based (human) intelligence in silicon-based computer systems and our ability to manipulate biological and genomic processes are the first precursors of our ability to free ourselves from the earth as a system of life support and developing alternatives. environments that do not require the ecological systems of the earth as we know them today. Regardless of the viewpoint adopted, the sustainability of the physical environment will continue to play an important role in shaping the business environment in which organizations interact. Consciously creating a corporate culture that mitigates the negative effects of this subtle but powerful global force is a key strategy in giving an organization long-term direction. Website design By BotEap.comBottom line: Organizations cannot control address that these powerful global forces will take over for the next 50 years, but they can control how answer to these forces. In fact, harnessing the power of culture (TM) within an organization and transforming it into a more predictable resource is the single most important factor in transforming these challenges into a distinct competitive advantage.