Website design By BotEap.comWhile many people only use press releases to get free publicity, learning how to write an effective cover letter can dramatically increase the amount of publicity you receive.

Website design By BotEap.comA media cover letter is a short pitch to publishers that contains an idea or article you’d like them to use to help you get free publicity. It is important to write a good cover letter to correctly convey your point of view.

Website design By BotEap.comIt’s important to do some simple research before sending your letter. Research the name of the publisher and the name of the publication and be sure to include them in your introduction. This will keep your letter personalized, show the sincerity of your intentions, and prevent the editor from assuming it’s a letter you’ve also sent to other publications.

Website design By BotEap.comIt’s also essential that you open your cover letter with an attention-grabbing statement that makes your reader instantly interested in what you have to say. If your reader is instantly hooked by what he has to say, they will keep reading.

Website design By BotEap.comFor example, if I were to write a cover letter about my venture selling the Brooklyn Bridge in 1983 (yes, I really did sell the Brooklyn Bridge), I would start my letter by saying:

Website design By“In 1983 I caused an international media sensation by becoming the first person in history to ACTUALLY sell the Brooklyn Bridge, one square inch at a time. Now, 25 years later, I’m doing it again, even bigger and bigger. better than before. .”

Website design By BotEap.comThen get down to business. Explain to the editor what you want to do, whether it’s suggesting a new product or recommending a person to be featured. Make sure your story or idea is perfect for the publication’s target market, then tell the editor why that is.

Website design By BotEap.comNow that you have the editor’s attention, explain your concept as clearly and concisely as possible. It’s important not to throw all your ideas into a media cover letter for two reasons: first, your letter won’t get boring and bore the reader, and second, it will pique your reader’s interest and keep them wondering and wanting more. Make sure that since this is the bulk of your letter, you have understood his main points while keeping your letter to one page. Ideally, the letter should be between 200 and 400 words.

Website design By BotEap.comMake it clear to the editor that you are the best person to do the job. You can take this opportunity to cite some of your previous work or significant experiences that may be of benefit to you in dealing with this topic. Don’t be too arrogant, but confidently explain that you have quality information that this person can use and pass on to your audience.

Website design By BotEap.comLastly, be sure to leave your correct contact information. Sounds simple, but you’d be surprised how many people screw this up.

Website design By BotEap.comInclude a phone number (cell phones are fine too. Just list the number as your cell number) and an email address that you check frequently. Indicate that you can be reached at those numbers or email addresses at any time if the publisher is interested in your idea. You can also include additional press materials with your letter to prevent the editor from doing additional research on your topic.

Website design By BotEap.comOnce you send out your cover letters to the media, be sure to check your email and voicemail services frequently. Media people are happy to leave a message or send an email, but they won’t wait long for you to get back to them. If you don’t get back to them within hours, you risk missing out on an interview opportunity.

Website design By BotEap.comIf you follow these steps and learn how to write a cover letter, you’re on your way to free advertising that can bring new customers to your business at little to no cost.

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