Website design By BotEap.comMost of the time, the goal of content is to spread brand awareness. However, when it comes to real-time marketing, the purpose of content is to engage customers through continuous dialogue.

Website design By BotEap.comNowadays, this can be done quite easily with the advent of online communication, with social media being one of the main real-time focused technologies available to use with real-time marketing.

Website design By BotEap.comMonitor industry news

Website design By BotEap.comStay on top of everything that’s happening in your industry in terms of news events and how you can relate your business to the news events that are happening. Sell ​​products related to any of the news events of the day. You can use that information to connect with your audience by (for example) creating a meme or infographic and sending it out with a specific hashtag to engage those who are reading that news event.

Website design By BotEap.comMonitor social media

Website design By BotEap.comOn any given day, there are hundreds, if not thousands, of comments, questions, and stories popping up on social media that you could use to create content that is responsive to real-time events. Even if a comment is negative, you can turn it around and use the comment as a way to show the facts about your business and industry to the world.

Website design By BotEap.combuild a community

Website design By BotEap.comOne of the fastest ways to create content is to create a community of experts. You can easily do this on Facebook with Facebook groups, or you can start a message board on your own website for your inner circle. If you’re listening, your inner circle will let you know what they need and want in terms of new content.

Website design By BotEap.comDon’t forget your audience

Website design By BotEap.comDon’t get lost in all the information online and forget who your audience is. When producing any content, including real-time responses to questions, comments, and collected information, don’t forget who your audience is. Keep them in mind when developing real-time content.

Website design By BotEap.comCreate compelling content

Website design By BotEap.comReal-time content is not the time to send out a salad of boring, outdated words. Instead, this is the time when you want to put more effort into creating fun, entertaining, and engaging content that speaks to what’s happening right now and also takes into account the values ​​of your company and audience.

Website design By BotEap.comCreate real and authentic content

Website design By BotEap.comYou want to create good content with the information you can pick up on social media and by listening in forums and other areas your audience frequents. More is not always better, but good content focused on current events will attract more interest when it is based on real stories and real information.