Website design By BotEap.comWhen it comes to your business, online marketing is no longer an option. Social networks provide you with backlinks to the sites that Google indexes. However, the search engine also counts +1 actions. If your link works well on social media, it helps you rank higher in the search engine. It’s not just Google+ that Google considers. Before the arrival of Google’s own social network, the search engine counted on the popularity of content shared on Facebook and Twitter.

Website design By BotEap.comIf your video, meme, or links go viral, it will only help increase visibility on social media and search engines. Going viral drives more traffic, and if you’re writing about something others find newsworthy, you can find an article on their website on the Huffington Post, The New York Times, or a local ABC affiliate.

Website design By BotEap.comWith tools like TweetDeck or the Buffer app, you can schedule posts to run on your social channels multiple times throughout the day. Using different text appeals to different parts of your demographic while posting multiple times, ensuring you catch followers operating at different times or in different time zones. Technology allows you to tackle social media without sacrificing too much time for the work you already do, and we all know how addictive Facebook can be!

Website design By BotEap.comSocial media is also necessary when it comes to connecting with local consumers. Even though they may stop by your office every day, these potential customers may not take a second look at your sign. Social media such as Facebook and Google Business help consumers in the area discover your business, while you should consider listing local businesses to gain visibility for people who might be searching for you on social media, search engines, and social media sites. reviews like Yelp. Don’t forget about local social networking sites to increase traffic.

Website design By BotEap.comListing your business on these sites doesn’t just make it easier for people to find you. Google uses contact information, website URLs, and even reviews of your business that are collected from these sites to populate search engine results pages with information about your business. If your URL is on those sites because you have set out to add the correct information about your business. This information also appears in applications such as Google Maps, which helps you connect with mobile users who might be looking for your specific address or simply a business in the neighborhood that offers the products or services that you offer.