Website design By BotEap.com8 Simple Branding Tips for Seasonal Websites

Website design By BotEap.comAre you decorating your house with holly, placing lights on your porch, and placing Santa in your front yard?

Website design By BotEap.comFor many people, it is time to start celebrating the most wonderful time of the year. While you’re at it, don’t forget to refresh your business website!

Website design By BotEap.comThe seasonal branding of the website is an ideal way to showcase your small business and put people in a festive shopping mood.

Website design By BotEap.comI have been sharing content on how COVID-19 will affect shopping this year. So now I’d like to focus on something more fun: 8 Ways You Can Add Holiday Items To Your Website.

Website design By BotEap.com1. Fix the home page of your website.

Website design By BotEap.comBy placing your best offers front and center on your website, you will immediately attract the attention of your target audience. Especially this year, people are looking for quick and easy ways to shop, so adding a copy of benefits over free shipping or private shopping is a great idea.

Website design By BotEap.comGet creative and think of ways to stand out even more by giving your promotions an attractive name. For example, instead of “Holiday Deals” why not “12 Day Deals” or “Santa Specials”?

Website design By BotEap.comYour home page is often the first thing customers see, so spend more time on it while adding holiday elements to your website.

Website design By BotEap.com2. Offer unique gift ideas.

Website design By BotEap.comMaybe you’re creating a list of your top 10 gifts or providing inspiration on what to buy for the person who has everything.

Website design By BotEap.comAnother popular idea: put together boxed gift sets. Have multiple products that could work together as a bigger gift?

Website design By BotEap.comBecause people can’t go out and enjoy many of the experiences they used to have, these gift box sets are becoming more and more popular. For example, Twisted Toffee features delicious homemade candy gift baskets on their home page – a perfect gift for the hard-to-buy!

Website design By BotEap.com3. Design a custom Christmas logo.

Website design By BotEap.comWhy not create a Christmas version of your logo? While your logo is an important part of your branding and needs to be kept consistent, there is nothing wrong with adding a crown or Santa hat to it!

Website design By BotEap.comOr you can change the font colors to red and green, or sprinkle in some gold sparkles to add holiday elements to your site. It doesn’t have to be as elaborate as what Google does every year, but it does help your brand stand out!

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Website design By BotEap.comRead: 3 Easy Steps to Embrace Your Holiday Brand Voice During COVID-19

When it comes to defining your brand, it’s easy to get caught up in images: the logo, the font size of the text, the images you want to represent your business …

Website design By BotEap.comBut defining how you are going to talk to your customers is also essential. Infusing your tone with a little Christmas cheer, urgency, and zest can be a great way to encourage your audience to do their Christmas shopping with you.

Website design By BotEap.comHere’s how to differentiate your seasonal marketing campaign in 2020.

Website design By BotEap.comRead more on our website.

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Website design By BotEap.com4. View your November / December / January hours.

Website design By BotEap.comWhile most people are staying close to home, or staying home, this year, you may want to take a few days off to rest and recharge. If you take time off or close early for the holidays, let your customers know with a holiday graphic.

Website design By BotEap.comAdditionally, many small business owners have changed their hours due to COVID-19. If it’s not open every day or your hours have changed, make sure people are aware so they don’t hit a closed store.

Website design By BotEap.com5. Make your content fun and festive.

Website design By BotEap.comWhile you don’t need to completely review your website, crafting a heartfelt greeting or blog post for the holidays is a good way to reach your target audience.

Website design By BotEap.comRemember to own your brand. For example, some small business owners avoid using the word “Christmas” in their marketing efforts, while others adopt it.

Website design By BotEap.comWhatever you decide is fine, but think about your brand’s personality, tone, and voice, as well as your target audience, as you add holiday elements to your website.

Website design By BotEap.com6. Decorate your social media accounts.

Website design By BotEap.comDon’t forget to bring a little winter cheer to your social media platforms, too. Update your Facebook, Twitter, LinkedIn and Instagram profile and / or banner photos with seasonal images that incorporate your brand colors and logo.

Website design By BotEap.comYou can also share offers or promotions and content with your social media followers. Make it easy for enthusiasts to find you by creating hashtags like #DIY, #stockingstuffers, #bestgifts, #newyears, etc.

Website design By BotEap.com7. Post family photos.

Website design By BotEap.comThis year I have shared a lot of information on empathic marketing techniques. Making that emotional connection with your clients can include sharing a little personality.

Website design By BotEap.comWhether it’s photos of your cats attacking the tree (we have some of those) or your family in the snow, let people take a look at your life with your seasonal website branding.

Website design By BotEap.com8. Give your customers a gift.

Website design By BotEap.comYou can offer a free gift with every purchase over a certain amount or send an email promotion for people to buy from your store and / or ecommerce site this year.

Website design By BotEap.comThis form of seasonal website branding doesn’t have to be an expensive thing, maybe it’s a guide to navigating business life in 2021 or a graphic that you can share on your social media profiles.

Website design By BotEap.comWhen you add holiday elements to your website, not only do you spread joy among your target audience, but you also get people in the mood to buy gifts.

Website design By BotEap.comSpend some time on seasonal website branding and you could be rewarded with increased engagement, leads, and sales!

Website design By BotEap.comAre you doing something to share in the Christmas spirit this year? I would love to see your examples!

Website design By BotEap.comFor the success of your business,

Website design By BotEap.comSusan

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