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Website design By BotEap.comInitially, search engines were unable to understand user intent. The words in the query string were connected to the words in the results pages, and the results were displayed to the user. There was no understanding of the user’s intention behind those words.
Website design By BotEap.comToday, the goal of search engines is to provide the best possible search experience for their users. And search engines like Google have always been looking for ways to better understand search intent. This includes differentiating SERPs based on the expected intent of the users. Over time, he has become very focused on understanding user intent and why different users with different intentions use similar words in their queries.
Website design By BotEap.comFurthermore, Google not only aims to provide the best search results, it also provides the results quickly. That means connecting the user with the content that meets their needs in the shortest time. This has an impact on the construction of the SERP layout and its ranking in search engine results pages.
Website design By BotEap.comFor example, a gentleman looking for an athletic shoe dealer will likely look for local athletic shoe dealers in the area. A merchant’s address in another city or state will not be of much use to you.
Website design By BotEap.comRatings are crucial for brands. A higher ranking means more organic traffic and better leads. That ultimately means higher sales and higher revenue for the company. But that doesn’t mean ranking first on the search page. Instead, being on the “top shelf” of search results or appearing in snippet space can be more beneficial for the brand.
Website design By BotEap.comPagerank algorithm
Previously, Google’s algorithm was based on ‘PageRank’, which in simple terms meant that more people agreed on the value of a site, more its credibility. But search algorithms had come a long way since the day the top ten pages appeared as blue links. Website design By BotEap.comCustom search
In 2005, the “custom” search was introduced. Take into consideration
Google has now integrated its news, videos, images and graphics, local and vertical searches into a format known as universal search. In 2010, with Google ‘Caffine’ new updates were made to the algorithm. In 2011, Google introduced ‘Panda’ targeting thin content. In 2012, with the release of the Penguin update, unnatural links were discouraged. Google continually experiments with the number of results, new results, and ad formats. Introducing snippets again changed the way the search was displayed. Website design By BotEap.comconclusion
Google is not a fixed set of algorithms. Algorithms have continually evolved to understand the complexity behind the string of words in a query. Google is continually changing, experimenting, and introducing frequent updates. Adjustments to the search technique are made almost daily, and often significant changes are made as well. Website design By BotEap.comNot all SERPs are the same, nor are search queries. With the continuous advancement and changes in Google’s technology for search results, SEO professionals must also move forward and understand that targeting the number one position is not always possible and is not even required.
Previously, Google’s algorithm was based on ‘PageRank’, which in simple terms meant that more people agreed on the value of a site, more its credibility. But search algorithms had come a long way since the day the top ten pages appeared as blue links. Website design By BotEap.comCustom search
In 2005, the “custom” search was introduced. Take into consideration
- User search history
- IP addresses
- Rental
- Social media activity
Google has now integrated its news, videos, images and graphics, local and vertical searches into a format known as universal search. In 2010, with Google ‘Caffine’ new updates were made to the algorithm. In 2011, Google introduced ‘Panda’ targeting thin content. In 2012, with the release of the Penguin update, unnatural links were discouraged. Google continually experiments with the number of results, new results, and ad formats. Introducing snippets again changed the way the search was displayed. Website design By BotEap.comconclusion
Google is not a fixed set of algorithms. Algorithms have continually evolved to understand the complexity behind the string of words in a query. Google is continually changing, experimenting, and introducing frequent updates. Adjustments to the search technique are made almost daily, and often significant changes are made as well. Website design By BotEap.comNot all SERPs are the same, nor are search queries. With the continuous advancement and changes in Google’s technology for search results, SEO professionals must also move forward and understand that targeting the number one position is not always possible and is not even required.
