Website design By BotEap.comThere are many rumors on the internet as to whether the Leadership Team Development (LTD) business is a scam or not. To figure this out, let’s first get an idea of ​​what exactly LTD is.

Website design By BotEap.comLTD was originally known as Winters Marketing, named after its founder, Larry Winters. Larry is an Independent Business Owner (IBO) at the Amway Global opportunity, who was originally part of the Britt World Wide (BWW) team. Sponsored by Crown Paul Miller, Larry has achieved great success within Amway, having achieved Double Diamond status in August 2007. Larry and his top leaders formed LTD as a way to provide training and support to IBOs on their teams. Amway offers specific training for particular products within the Amway business line for IBOs, but organizations like LTD provide more in-depth knowledge, motivational messages, and training.

Website design By BotEap.comLTD is comprised of the 12 diamond businesses that are actually part of Larry’s Amway business team, as well as 11 additional diamond businesses that are affiliated with Amway, but not part of Larry’s Amway business. PDPs are not required and a business team is not required to affiliate its business with any PDP, including its upline.

Website design By BotEap.comThe LTD team provides training to IBOs in these organizations through various means: books, CDs, DVDs, weekly and quarterly training seminars, and special events. In particular, the LTD team is focused on teaching the Quality Invite (QI) marketing system to develop your business, which is used to interview potential prospects, as well as to promote attendance at its weekly educational seminars across the country.

Website design By BotEap.comThe answer to the question “Is the LTD business a scam?” It is a resounding no. The LTD business team provides an educational backbone that has resulted in proven success for the LTD / Amway Global businesses. They offer training materials and events at a reasonable price, and the information provided is often of good quality.

Website design By BotEap.comWhere LTD has a deficiency is in adopting and teaching marketing strategies other than QI to its affiliate members. Members are discouraged from learning techniques and strategies for building a successful network marketing business other than those taught by their upline. At this time, they have deployed a web presence, but their efforts to drive traffic to their sites through online marketing strategies have been limited.

Website design By BotEap.comUsually an LTD upline teaches your downline to build a list of the names of all the people you know, through some sort of memory, the names and numbers on your cell phone, your friends on Facebook , etc. QI come from prospects. Once they have reviewed this list, the IBO is encouraged to speak to everyone they know as potential QI candidates: the Starbuck’s barista, the postman, the concierge at work, anyone who comes within a meter of the owner of the company. All 23 LTD diamonds have reached that level using this technique. However, this is an approach that most of the population will have difficulty executing, mainly due to different personality types.

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