Website design By BotEap.comWhat can be more irritating to a potential buyer of a nonfiction book than chapter titles that give no clue as to their content? After all, if someone is looking in the nonfiction section of a bookstore, it implies they want facts, not a fancy, “clever” table of contents! Here are 4 surefire ways to make your text grab the reader’s attention:

Website design By BotEap.com1. Make sure the text on the front and back covers is attractive. It should clearly and simply state what the book is about. For example: “Buy this book and learn to master the craft of teaching in 15 lessons.”

Website design By BotEap.com2. Why should someone buy the book from YOU? Don’t waste the limited space on the back cover telling a potential reader about your 3 cats, unless it’s a book about cats of course! Write something like: “The author has been a practicing teacher for 13 years and writes regularly for Teaching Times.”

Website design By BotEap.com3. Organize the table of contents so that the chapters fall into easily identifiable sections. For example: “Section 1: Before facing your first class; Section 2: The first year” and so on.

Website design By BotEap.com4. Make sure the chapter titles really MEAN something. You may think it’s great to have chapters like “All That Glitters” and “Every Cloud Has a Silver Lining,” but I’ve got news for you: no one else is blown away! When people browse, they want to know right away what they’re getting for their money if they buy the book. They don’t have time to look at each chapter to know what it is about. The chapter titles should tell you everything you need to know. For example, have chapters like: “Chapter 3: Keeping Order in Your Classroom; Chapter 4: Where to Find Great Resources for Your Lessons,” and so on.

Website design By BotEap.comYou have only a few seconds to impress a potential buyer. Don’t waste them!

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