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Website design By BotEap.comDefinition of demographic
Website design By BotEap.comOften times, a client will specify a target audience when talking about the customer profile. This is a way of talking about the demographics of people in a consumer group. One of the purposes of a demographic is to find out what specific consumer segments exist in the general population. Another is to have enough information about a typical member of a group to provide a kind of mental picture of an individual within the larger group. This information enables the development of a marketing strategy and a marketing plan.
Website design By BotEap.comIn ordinary usage, a number of variables are taken into account when we talk about the demographics of a group. Commonly used variables include:
- race
- age
- entry
- disabilities
- type and number of designated products in the home
- Education level
- home status: own, rental, condo
- Employment Status
- geographic location
- recreational preferences
- buying clothes