The viral video business
Website design By BotEap.comViral marketing, also called viral advertising, refers to a marketing technique that uses unconventional means, such as websites, to spread information about a product or service. One of the best ways to do viral marketing is by creating video campaigns. Videos attract a larger audience because they can be viewed in virtually every corner of the internet, specifically on social media and video sharing sites. As these videos are shared on different sites and viewed by various groups of people, they go viral. To use a cliche, “they spread like a disease.” That is why they are called viral videos.
Website design By BotEap.comA viral video is created for the purpose of sharing it on the Internet through social media, email, and video sharing websites. They became trending videos, which means that they become more popular online due to the wide spread across different platforms. Most viral videos are funny, entertaining, and / or humorous in nature.
Website design By BotEap.comHow Videos Are Spread Online
Website design By BotEap.comThe video sharing site YouTube is the most popular option for posting viral marketing videos. Since it has buttons that allow sharing on social sites like Facebook and Twitter, it is easy to bring the videos to different niches and audiences. These videos are then picked up by other websites and netizens.
Website design By BotEap.comOnce viral, the videos appear on a video graph. This box lists the most popular and most recently uploaded videos on YouTube. Some websites even have a separate section or page for their own viral video graphic. It basically acts as a compilation of viral videos. Some people prefer to browse through the graph rather than search YouTube or other social media sites.
Website design By BotEap.comHow Viral Videos Help Market Products and Services
Website design By BotEap.comThere are four reasons why companies should consider using viral videos to promote their products and services:
- Videos attract people. They are more interesting, visually appealing and attractive.
- Videos offer a definitive answer to what your product or service can do, as well as provide a clear picture of what a customer can gain from sponsoring that product or service.
- Videos can be viewed multiple times, regardless of the time of day; any day of the week. Thus, they create lasting awareness of your brand.
- Videos attract more people to your website. And these visitors will find reasons to stay longer and explore the site.
- Website design By BotEap.com * “Will It Blend?” Blendtec’s viral video series began in 2006. The videos show the company’s product, blenders, mixing just about anything from golf balls to glow sticks and the iPad. Most of his videos (over a hundred!) Have a million views on YouTube. The light bars video has the most views with three million. The “Will It Blend?” The website has a chart showing your most recent and popular videos.
- Website design By BotEap.com Red Bull is another company that uses viral videos to get its message across. His video “The Athlete Machine – Red Bull Kluge” went viral in 2012. Today, he has more than 14.6 million views on YouTube. The video simply shows different clips of extreme sports or action, something that Red Bull is now known for.
- Website design By BotEap.com Nike knows how to make good viral marketing videos. One of his most popular campaigns is the video showing NBA star Kobe Bryant jumping over a car – an Aston Martin too! – while wearing your Nike clothing. It has more than 2.8 million views on YouTube.