Website design By BotEap.comThe idea of ​​Amazon.com, Inc. giving out Kindles for free may seem far-fetched. Although eReader sales have skyrocketed over the past year (6.6 million eReader devices were sold in 2010), Amazon.com has lowered the price of Kindles from $399 to $140 over the past three years to remain competitive and increase its market share. Competitors such as Apple’s iPad, Barnes & Noble’s Nook and Google Books for Android are fighting for Kindle’s market share. Is the next step to give away free Kindles?

Website design By BotEap.comSome insiders speculate that increasing consumer loyalty to spur repeat purchases of eBooks may be worth giving away Kindles for free.

Website design By BotEap.comAnalysts predict that Amazon will still have a dominant share of the e-book market in 2011 (about 68% of the market share), but Apple’s iPad is becoming a growing threat to Amazon’s Kindle. . Apple’s iPad has grown from a 16% e-book market share in August 2010 to a 32% market share in November 2010. Also, earlier this year, Barnes & Noble claimed it now controls the 25% of the US e-book market, thanks to its Nook color eReader device.

Website design By BotEap.comAmazon.com recently finalized negotiations to place its Kindle WiFi in electronics stores across the country. AT&T is one of the first companies to take advantage of this opportunity and will offer the Kindle WiFi starting March 6. These latest partnerships will help sell more Kindles for another financial quarter or two, but we can only speculate as to what will happen in the coming quarters. .

Website design By BotEap.comMany e-books are priced almost identically between Amazon’s Kindle and Barnes & Noble’s Nook, which means that e-book prices don’t necessarily influence a consumer’s decision to buy a Kindle over a Nook. The decision to buy a Kindle is largely influenced by Amazon’s stellar reputation for providing the best customer service experience. Kindle users can download an entire eBook in seconds; they can access thousands of books in one place; and they have access to an online registry to save the books in case of loss or theft. Furthermore, Amazon.com has made reviewing, browsing, and buying e-books a viral online and offline social activity among Kindle users.

Website design By BotEap.comThe idea of ​​Amazon giving away Kindles for free could be justified by the fact that new loyal Kindle owners would make repeat purchases of e-books and digital content exclusively through Amazon.com indefinitely. But who really knows for sure?

Website design By BotEap.comWill Kindles be free for the upcoming holiday season? The reality, at this time, is most likely not. It’s not that hard to imagine that the price of Kindles could exceed $100, if not closer to $50, a year from now.

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