Website design By BotEap.comIt’s no surprise that video is at the forefront of marketing these days.

Website design By BotEap.comFrom creating videos for your website to hosting Facebook live sessions, this marketing tool has transformed from a nice tool to a must-have if you want to effectively engage with your audience and build a loyal fan base that they will be more willing to buy. of you.

Website design By BotEap.comVideo-based marketing is a great way to stand out from the multiple messages people receive in their inboxes every day, not to mention how effective it is on social media.

Website design By BotEap.comThis article focuses on using video in your email marketing. Read on for the technical parts of using video in your email marketing and the creative side for inspiration.

Website design By BotEap.comI’ve talked about using video many times in the past, but in case you’re still not convinced or haven’t thought about using video in your email marketing efforts, it’s time to pay close attention. According to a study by SuperOffice, including video in emails led to open rate increases of six percent (the average open rate across all industries is about 25 percent).

Website design By BotEap.comSome other benefits of video marketing:

Website design By BotEap.com• Save timme. You can create short, engaging video pieces much faster than it would take to write an 800-word blog. It also provides information to your viewer in an easy to understand way.

Website design By BotEap.com• It can help SEO. Your Google search ranking can improve if your footage is seen and shared by enough people.

Website design By BotEap.com• It is profitable. You don’t need CGI effects or animation to do something great. A video can be much more affordable to produce than a blog or ad.

Website design By BotEap.com• Draws attention. Especially when added to your newsletter, a video grabs your audience’s attention and forces them to want to watch.

Website design By BotEap.comFirst, the technical part of video email marketing

Website design By BotEap.comBefore you start thinking about ways to use video in email, you need to know how it plays in different email clients.

Website design By BotEap.comThere are more than 30 major email clients, including Gmail, Microsoft Outlook, Apple Mail, and Yahoo Mail, and some of them are not eligible for video email.

Website design By BotEap.comTraditionally, marketers used HTML5 (Hypertext Markup Language) to encode HTML videos directly into email, but recipients with certain email clients cannot play it back. Many popular email providers will only display an alternate image and your marketing message will be lost in the crowd.

Website design By BotEap.comFortunately, some of the popular services like MailChimp, Constant Contact, and AWeber make it easy to share across all providers by using a screenshot image of your video and linking it to your original content on your blog, YouTube, Vimeo, or similar sites.

Website design By BotEap.comThis gives the appearance that there is actually a video in your email and avoids technical problems with your email provider.

Website design By BotEap.comInstead of having to learn HTML5, there are also third-party services that can create a video snippet for you to include directly in the body of your newsletter. In fact, I did this in our recent newsletter!

Website design By BotEap.comTake a look at Playable to embed a short video in your next newsletter. Playable will replace the video with an image of your choice if the email service provider does not support video technology.

Website design By BotEap.com>> Find out more about the features of our favorite email providers.

Website design By BotEap.comRegardless of the email newsletter tool you use, it is essential to test your campaign before sending it out. You will need to have accounts on all popular email platforms so you can see how your footage performs on each of them.

Website design By BotEap.comSounds like a lot of work? Trust a professional marketing company that has been helping clients create successful email newsletter campaigns since 2003.

Website design By BotEap.comThen make sure you are mobile

Website design By BotEap.comAccording to Hubspot, mobile opens accounted for 46 percent of all email opens. That means you need to make sure you keep smartphones in mind when doing video email marketing.

Website design By BotEap.comFortunately, email newsletter providers like MailChimp and Constant Contact allow you to test and see what your messages will look like before sending them.

Website design By BotEap.comIt’s still important to keep the file size as low as possible so the video doesn’t need to be buffered to start playing. Mobile devices don’t have the fastest download speed.

Website design By BotEap.comA good tip is to take a 10-second snippet of your video to use in your newsletter. That snippet can be linked to the full feature on your blog.

Website design By BotEap.comAlso, always make sure that autoplay is turned off, especially on mobile devices. Most people don’t like something to start playing (often loud) while sitting in the office or on the bus; they prefer to click Play themselves.

Website design By BotEap.comNow, let’s move on to the creative part

Website design By BotEap.comWith technical things out of the way, let’s see how you can really create content that engages your viewers and drives more visitors to your website.

Website design By BotEap.comYou need a plan with clear goals or you are simply submitting content to the world in the hope that it will be seen and loved.

Website design By BotEap.comWhy are you creating this campaign? Generate leads, brand awareness, followers …?

Website design By BotEap.comOnce you have identified your objectives and goals, you can start thinking about the actual email and the content you want to produce.

Website design By BotEap.comAs mentioned, host the entire video in a blog post, landing page, or even on social media, and then plan to incorporate a “sneak peek” of that video into your email marketing campaign, linking to the full version.

Website design By BotEap.comHere are six tips and inspiration to get you started:

Website design By BotEap.com1. Use the word “video” in your subject line to make your message stand out.

Website design By BotEap.com2. Promote an event. Let’s use a law firm as an example. We created a short video using Wave.Video for one of our clients, A Family Law Firm, to promote an upcoming seminar they were organizing.

Website design By BotEap.com3. Offer advice. When it comes to video email marketing, users want short, digestible clips. A “Top 5” or “4 ways to improve” will attract more attention than a 2 minute creation in which you try to explain a product.

Website design By BotEap.comFour. Create a series. This is a great way to keep people engaged in your experience, as long as what you provide is valuable to them. Stay away for a five-part series on your latest offering. Instead, solve a problem.

Website design By BotEap.comUsing the law firm video marketing again as an example, you could set up a list-building campaign and make a four-part video series on ways to prepare for a separation or divorce:

Website design By BotEap.com• Part 1: DIY or hire a lawyer?

Website design By BotEap.com• Part 2: Submit the necessary documentation

Website design By BotEap.com• Part 3: Division of assets

Website design By BotEap.com• Part 4: Supporting your children

Website design By BotEap.com5. Take tutorials. Your product or service solves a problem, so how can you show this to your customers? Educate your viewers with a short explanation on how your product or service will improve their lives, using real-world examples.

Website design By BotEap.com6. Think out of the box. Now, not all of us have the inexpensive outdoor activities company that Patagonia has; however, take a look at how they have integrated amazing images into their email campaigns. It is not focused on your surf gear, but it is relevant to your clients.

Website design By BotEap.comWhether you’re a life coach shooting some footage while on vacation or a wellness provider giving viewers a glimpse into the dinner-making process, get creative and start filming!

Website design By BotEap.comVideo email marketing can be incredibly powerful, substantially increasing your open rates, engagement, leads, and sales.

Website design By BotEap.comHowever, not all emails need to contain one. If you start using this marketing tactic every time you send out an email newsletter to your subscribers, they will stop paying attention. Think of it as a way to stand out from the crowd, but don’t neglect your other tactics.

Website design By BotEap.comCreating an email newsletter campaign with or without video, choosing the right email provider, testing and monitoring open rates and engagement is hard work. And it must be done right or else you will end up alienating yourself and losing subscribers.