Website design By BotEap.comGoogle’s advertising platform for publishers, Google AdSense, can be both rewarding and inexplicably frustrating. Most bloggers who start using AdSense get discouraged after a couple of months because they aren’t making the money they were dreaming of. Sure, charging pennies for clicks that rarely come can be a disappointment, but I’m here to tell you it’s not the end of the world. Every day thousands of people are making money from AdSense, and with a little optimization, you can also improve your earnings.

Website design By BotEap.com1. It’s all about keywords

Website design By BotEap.comWith Google AdSense, choosing the right keywords can make or break you. When writing your blog content, you need to make sure to target the keywords with the highest CPC (cost per click). There are many tools online that will help you find keywords that are great ways to make money. One of the best tools is the Google Keyword Planner found in Google AdWords. This little tool will give you an estimate of how much advertisers pay for certain keywords.

Website design By BotEap.comTargeting specific keywords will help you influence the type of ads shown to your visitors, making them more likely to click on your ad. However, be careful not to overload your content with keywords; Google can and will penalize your website.

Website design By BotEap.comChoosing the right keywords is what Google AdSense is all about.

Website design By BotEap.com2. Optimize the size and position of your ads

Website design By BotEap.comWhen you run your own blog, you will have the option to customize where you place your ads. Experimenting with positions will ensure you get the best click-through rate.

Website design By BotEap.comAdSense ads come in a variety of sizes, making it easy to optimize your earnings. Running split tests on your site can help you decide which ad sizes are making you the most money.

Website design By BotEap.comWe recommend starting with the 336X280 rectangular ads. Ads in this format can play video ads that have often been shown to convert more visitors.

Website design By BotEap.com3. Do not spam the ads

Website design By BotEap.comEveryone has been on a site so congested with ads that it couldn’t be read. Don’t make the same mistake. It is good practice to maintain a good ratio of content to ads on your site. The last thing you want to do is make your visitors leave by bombarding them with pop-ups.

Website design By BotEap.comThe logic behind having a ton of ads is that visitors are more likely to click on one of your ads. However, this is often not the case. Many visitors get irritated, they just leave or read the content and then leave at the first opportunity.

Website design By BotEap.comInserting some of your ads in strategic locations throughout your content can be more beneficial to your click-through rate.

Website design By BotEap.com4. Keep posting new content

Website design By BotEap.comNew content is what keeps your old visitors coming back and it is also what attracts new visitors. Whether you update your blog three times a day or three times a week, it is important to be consistent when posting new content. Not only does it give your page more opportunities to show ads, it also establishes authority with Google and helps you rank for more keywords, which means more visitors for you.

Website design By BotEap.com5. Start and grow your email list

Website design By BotEap.comEmail lists, like newsletters, can be a goldmine for publishers. They help you retain readers thus increasing the average value that each visitor brings to your site. Starting an email list is easy and can often be done for free. Many blogs send a weekly newsletter to their subscribers with links to the content they posted during the week. It’s a great way to instantly increase traffic.