Website design By BotEap.comDown, but not out. This is how you should think in today’s economy. True, people spend less, but they still spend. People and businesses simply choose where and how to spend so they can get through downtime safely and securely. By understanding and addressing customer psychology in the following five ways, you can ensure that you emerge a winner from the recession.

Website design By BotEap.com1. Find an audience that is more receptive and ready to buy. This could mean targeting more exclusive prospects than it has been, reexamining the ZIP codes to which you mail promotions, or looking for clients in industries less affected by the economic downturn, such as IT, energy, education, and health care. For your company, the relevant indicator could be the availability of time instead of money. For example, when the economy slows down, people may have more time for scrapbooking projects, home improvements, or finishing a book manuscript.

Website design By BotEap.com2. Look for leverage. By working with a group rather than individuals, you can earn more in the same amount of time even though each customer pays less. One ingenious implementation of this is a program called “Fitness by Phone” in which personal trainers keep clients motivated for their workouts over the phone instead of in person. Also keep in mind that neither the trainers nor the clients have to travel to work together in this way, a relevant factor when gas prices are high.

Website design By BotEap.com3.Auto tracking. Autoresponder technology from companies like Aweber.com, Getresponse.com, and some shopping carts allows you to create a sequence of timed messages that are triggered by a request, purchase, or registration. Put this sequence in place once, and it tirelessly continues to educate or sell for you from then on. Some clever entrepreneur will soon enable the same kind of automatic activation for postcards and other pieces sent through the mail. Meanwhile, postcard providers and letter shops like PostalBuilder.com allow you to design a piece online, then upload their database to ship by a specific date. Be smart and make tracking systems work for you now.

Website design By BotEap.com4. Collect testimonials. Here’s something else to take care of if you’re not already: Tell customer service and those who bought your products that you’re looking for success stories. How have they benefited from your offers? Ask permission to use a concise and juicy version of your comments on postcards, on your website, and in sales presentations. If you’ve been collecting written testimonials, maybe it’s time to move on to audio and video ones. Testimonials that describe specific results help persuade undecided prospects.

Website design By BotEap.com5. Be timely. Check the current situation in your marketing. He explicitly relates his experience and what he does day in and day out to what is most on people’s minds. Let’s say you run a daycare. These days, you provide a refuge for children from the worries of their parents. Or you sell fuel for heating your home. Explain how you are working hard to help families keep their homes warm this winter.

Website design By BotEap.comCreativity, resourcefulness and a positive attitude take you ahead of all the pessimists. Make a deliberate effort to hang out with the optimists. Then get to work!