Website design By BotEap.comMost of your website visitors will arrive almost by accident. Browsing the internet for research purposes of any kind is a bit like following a trail in the jungle or navigating your way through a maze. You are never sure what the next turn will reveal. Because of this, visitors to a web page often first scan the page to get an idea of ​​whether it is likely to contain what they are looking for before they start reading. Not many people would approach a printed page that way, so a website should be built with that in mind.

Website design By BotEap.comThe main benefits of what your website offers should stand out to the visitor and create an immediate first impression. We all know how important first impressions are in all aspects of the human experience. Keywords should jump over scanning visitors and stop them in their tracks, making them want to read your content in detail. Important words and phrases need to be ‘highlighted’ in some way to get attention. This could be due to the use of Bold Prayed Italics Prayed Both of them. Some web designers like to use a yellow background to ‘light’ important words to stand out. The words and phrases you want to boost can be separated and separated into a single line paragraph, which is another great way to get noticed.

Website design By BotEap.comWhen we write for the printed page, we always try to use the best grammar possible, taking great care with the construction and syntax of our sentences. When writing copy for a web page, this becomes much less important as the goal of web page content is to grab attention and generate interest. I’m not saying that good language usage isn’t important on a web page (you don’t want to offend academics), but the purpose of the page is the most important issue. If that means taking some liberties with the language, so be it. (As long as it works!)

Website design By BotEap.comHere is a short list of important thoughts to keep in mind when writing content for a website.

Website design By BotEap.com1. Always think from the reader’s point of view and not from your own.

Website design By BotEap.com2. Keep your use of language simple and direct.

Website design By BotEap.com3. Avoid long words and incoherent sentences. Keep all your copy concise and to the point.

Website design By BotEap.com4. Stay ‘on message’ at all times

Website design By BotEap.com5. Write in such a way that the reader feels that you are addressing him personally; use the words’You’Y ‘Yours’ instead of ‘To me’ Y ‘Own’.

Website design By BotEap.com6. Focus at all times on the benefits of what your website offers.

Website design By BotEap.com7. Don’t just launch a list of benefits whose value decreases as you go down the list. It’s much better to focus on two or three specific benefits and explore them in some detail.

Website design By BotEap.com8. Break the copy into short paragraphs, using subheadings and bullet points where appropriate. There’s nothing that turns your visitors away more quickly than a screen full of non-stop text.

Website design By BotEap.com9. If your website has multiple pages, give each page a very specific purpose. One might be aimed at encouraging a voluntary subscription; another could simply be a page of useful information and, of course, another could be a sales page for a particular product or service.

Website design By BotEap.com10. Whatever the purpose of each page, make them match. Your visitors won’t be impressed if each page presents them with a completely different color scheme, different fonts, and different graphic styles. Printing should be like turning the pages of a book.

Website design By BotEap.comKeep these points in mind when building your website and you will encourage your visitors to stick around for a while, increasing your chances of getting a subscription or a sale.