Digital Marketing

An overview of SEO in 2015

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Website design By BotEap.comThe algorithm changes that have been occurring in the internet landscape recently come as no surprise to the countless number of SEO professionals. For the novice marketer who is in the process of starting their career in online marketing, these changes can be quite confusing.

Website design By BotEap.comDelighted

Website design By BotEap.comHowever, for those who have been in the SEO business since its early days, when content was vital and search engines didn’t have to fight spam, getting good rankings essentially meant getting good content out on the web. The concept was simple, but it required some work and creative techniques, as quality content that benefited users was needed for a blog to reach its target audience.

Website design By BotEap.combacklinks

Website design By BotEap.comWhen backlinks came along, they became a top ranking factor, and while the intention was good, it managed to create a wave of gray hat automated utilities to spam thousands of backlinks, hoping to exploit a loophole. in search. engine algorithms.

Website design By BotEap.comGoogle

Website design By BotEap.comFor people looking at SEO from this point, the good old days are gone. With Google’s Penguin and Panda now guarding the web against spam and shoddy content, backlinks can essentially be harmful to a blog or website. So it may be because you are wondering how SEO can be achieved these days, even with Panda and Penguin keeping an eye on you. The answer is simple: go back to basics.

Website design By BotEap.comThe basics

Website design By BotEap.comWhen you create marketing content, think about it on a personal level; As a user, what would make the content worth reading? What would be the attraction? Does it contain information and details that are valuable, or is it just an entertaining but pointless piece? Obviously, the SEO components that factor into the entire search engine ranking equation must also be considered.

Website design By BotEap.comAutomation

Website design By BotEap.comThis article is to help SEO readers and professionals understand that the changes that are happening right now in SEO are primarily geared towards bringing us to a time when content truly is king. Gone are the days of shoddy blog content and spammy automated backlinks. The use of automated link building tools is expected to disappear soon enough.

Website design By BotEap.compromotional videos

Website design By BotEap.comThe same values ​​now apply to SEO videos. Regardless of whether you choose to host the video on a professional hosting platform or via YouTube, the SEO building blocks mentioned above still play a vital role in helping viewers find a video. After proper keyword research, they should be included in the video title and description. Find the time to properly transcribe the video or enlist the services of someone to complete this task. Uploading the text version is a must, as it will offer a significant chance of your video appearing on the SERPs.

Website design By BotEap.comYouTube SEO Tips

Website design By BotEap.comPlease note that the tips are listed in order of importance for a successful YouTube video SEO.

Website design By BotEap.comClearly, video optimization for search engines, particularly on YouTube, is basically similar to SEO for any website. However, keep in mind that the top of the list prioritizes video content, as well as user interest and engagement. A video that has no content value and cannot engage your viewers will cause it to be ignored. Google can detect a lack of action or interest and will therefore conclude that the video is useless.

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