Animated Explainer Video: Creating Customer Engagement
Website design By BotEap.comWhat is an animated explainer video?
Animated explainer video is a short video used to engage your audience both online and offline. In most cases, the animated explainer video usually explains what you do, or what your company or product is about. Many companies around the world have used the power of animated explainer videos to simplify complex ideas and concepts for customers and prospects. This has helped them tremendously in both increasing their sales and building their brand. Website design By BotEap.comBoth large and small companies have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and what they offer. They have also seen an increase in their return on investment, an increase in the number of customers and prospects due to the receptive engagement that video is creating. Website design By BotEap.comWhat is an animated explainer video and how is it produced? As I pointed out in the previous subparagraph, these are short animated and engaging videos that can be placed on a website. Animated videos can also be used for TV commercials to simply and effectively explain who you are and what you do. Website design By BotEap.comThere are several stages during which your high-converting explainer video will go through. First of all, the video producers need a high converting video script written by a highly skilled copywriter. The copywriter must be able to distill your sales message or ideas into a 150-word script that will communicate your message clearly and precisely. Website design By BotEap.comThe video script is the most important element when it comes to an animated explainer video because the script will make or break the video. A good, quality video script should summarize the message within the one minute limit which is the standard length for most videos. However, most animated explainer videos range from 1-2 minutes in length and each minute is about 150 words when counted. Website design By BotEap.comTherefore, the copywriter must ensure that the message to be conveyed must be within the 150-word count for a video of a minute or so. The script should be written in such a way that the audience gets incredibly involved when they watch the video. The script should have a very clear call to action that allows viewers to take a specific action after watching the video. Website design By BotEap.comAfter making sure you have a well-crafted and written video script, you need a voiceover for your video. You can choose to produce your own voiceover yourself or hire a professional voiceover. I’d rather recommend a professional artist to do the job simply because you can have the right script with the right message, but a bad or poorly recorded voiceover can send the wrong signals to your audience. Website design By BotEap.comOnce you’ve made sure a good, high-quality voiceover is ready. Video producers then choose to create a storyboard to visualize how the video will look. In this case, a talented storyboard artist with the right skills to illustrate the video through the script is tasked with bringing her ideas to life. Website design By BotEap.comThe storyboard artist creates the video scene by scene for the approval of the client who wants the video produced. The approval of the storyboard by the client would mean that the video should finally go to the final stage, which is the production stage. Website design By BotEap.comThe final phase of video production would begin after all other stages have been completed. The scenario would involve animating the video to match the voiceover. It may not only involve a mere animation of the explanatory video; each aspect of the animation must reflect the message to be conveyed and the necessary commitment. Viewers should stick with the video until the end. Website design By BotEap.comAnd after producing the final animated explainer video with the correct format, it can be uploaded to YouTube or any other video sharing site to create more views. It can also be placed on a website on website landing pages for site visitors.
Animated explainer video is a short video used to engage your audience both online and offline. In most cases, the animated explainer video usually explains what you do, or what your company or product is about. Many companies around the world have used the power of animated explainer videos to simplify complex ideas and concepts for customers and prospects. This has helped them tremendously in both increasing their sales and building their brand. Website design By BotEap.comBoth large and small companies have experienced the power of these animated explainer videos in marketing their products, explaining complex procedures, teaching what they do and what they offer. They have also seen an increase in their return on investment, an increase in the number of customers and prospects due to the receptive engagement that video is creating. Website design By BotEap.comWhat is an animated explainer video and how is it produced? As I pointed out in the previous subparagraph, these are short animated and engaging videos that can be placed on a website. Animated videos can also be used for TV commercials to simply and effectively explain who you are and what you do. Website design By BotEap.comThere are several stages during which your high-converting explainer video will go through. First of all, the video producers need a high converting video script written by a highly skilled copywriter. The copywriter must be able to distill your sales message or ideas into a 150-word script that will communicate your message clearly and precisely. Website design By BotEap.comThe video script is the most important element when it comes to an animated explainer video because the script will make or break the video. A good, quality video script should summarize the message within the one minute limit which is the standard length for most videos. However, most animated explainer videos range from 1-2 minutes in length and each minute is about 150 words when counted. Website design By BotEap.comTherefore, the copywriter must ensure that the message to be conveyed must be within the 150-word count for a video of a minute or so. The script should be written in such a way that the audience gets incredibly involved when they watch the video. The script should have a very clear call to action that allows viewers to take a specific action after watching the video. Website design By BotEap.comAfter making sure you have a well-crafted and written video script, you need a voiceover for your video. You can choose to produce your own voiceover yourself or hire a professional voiceover. I’d rather recommend a professional artist to do the job simply because you can have the right script with the right message, but a bad or poorly recorded voiceover can send the wrong signals to your audience. Website design By BotEap.comOnce you’ve made sure a good, high-quality voiceover is ready. Video producers then choose to create a storyboard to visualize how the video will look. In this case, a talented storyboard artist with the right skills to illustrate the video through the script is tasked with bringing her ideas to life. Website design By BotEap.comThe storyboard artist creates the video scene by scene for the approval of the client who wants the video produced. The approval of the storyboard by the client would mean that the video should finally go to the final stage, which is the production stage. Website design By BotEap.comThe final phase of video production would begin after all other stages have been completed. The scenario would involve animating the video to match the voiceover. It may not only involve a mere animation of the explanatory video; each aspect of the animation must reflect the message to be conveyed and the necessary commitment. Viewers should stick with the video until the end. Website design By BotEap.comAnd after producing the final animated explainer video with the correct format, it can be uploaded to YouTube or any other video sharing site to create more views. It can also be placed on a website on website landing pages for site visitors.