Website design By BotEap.comAll aspects of the eCommerce site are important to them, from website speed, product display to checkout, and product reviews when it comes to shopping. Studies of online behavior revealed that each shopper’s attitude, intentions, and preferences vary across situations. They have many purchase orientations regarding convenience, choice of style, price, reliability, etc. before sealing any deal. Therefore, it is critical for all retailers to consider all behavioral triggers if they want to have an initial online store that satisfies all shopper conditions.

Website design By BotEap.comThe following points explain what are those characteristics of an e-commerce website that influence the buying behavior of online customers.

Website design By BotEap.comWebsite design and usability

Website design By BotEap.comThe visual appearance and ease of use of a site decide whether a visitor will stay or simply leave. Clearly, a poorly presented site with a boring outlook will turn them off. Similarly, complicated navigation can make them lose patience. Therefore, retailers must pay equal attention to site design and usability.

Website design By BotEap.comRecord

Website design By BotEap.comForced registration or login causes many visitors to back down, even after loading their carts with products because most find the process annoying, requiring too much information to enter. While guest checkout is the best way to treat first-time visitors, it’s quite helpful to streamline the required registration process for repeat purchases.

Website design By BotEap.comLoading time

Website design By BotEap.comCustomer satisfaction drops every second that the loading time of a website increases. So, to make sure that no visitor returns to search engine from other similar sites as your site doesn’t load fast, optimize website speed. Ideally, the 4-5 second loading time makes them happy.

Website design By BotEap.comPayments

Website design By BotEap.comNot only the payment, but also the payment options are important in the purchase decision of the customers. It’s all about reliability. Many are not convinced not to buy at the transaction stage because there are no trust seals. Therefore, retailers need to make sure that the checkout page has trusted badges, naming the payment gateway and also the “Money Back Guarantee” badge can expressively increase the conversion rate.

Website design By BotEap.comlive chat

Website design By BotEap.comWho doesn’t need help when buying things online? Many times, visitors want to speak directly with the sales team to clear up confusion about shipping policies, inquire about any products, request a refund, or resolve transaction issues if they arise. Live chat helps them do that, and online shopping studies have also revealed that live chat features drive repeat purchases.

Website design By BotEap.comCustomer Reviews

Website design By BotEap.comOnline shoppers are more calculating than in-store shoppers. They check the reviews, ratings and comments of any product from the first behaviors before finalizing your order. So make sure your site has a proper section on every product page where customers can leave their ratings, opinions, and experiences about a product.

Website design By BotEap.comAll said and done, if you want to enter the online marketplace and survive with your head held high, then you need to follow what your hearts desire. These are the most crucial influencing factors on the ecommerce site that can make or break the buying decision of the visitors. Therefore, you need to incorporate them correctly when it comes to creating your own shopping site.