Website design By BotEap.comBrand identity design. How do you do it and how do you make yours stand out?

Website design By BotEap.comAnd what’s more, why should you care?

Website design By BotEap.comIn fact, your brand MUST stand out or it will get lost in the crowd.

Website design By BotEap.comSo how do you do that and where do you start?

Website design By BotEap.com1) Make sure your brand is based on a thorough analysis.

Website design By BotEap.comI see this error over and over again. A logo is chosen to represent a brand that has nothing to do with the company. It just looked good. Or maybe it was cheap or just arbitrarily designed.

Website design By BotEap.comTo make your logo and brand Really stand out, you need to do some research in advance. This requires a thorough analysis. You need to know what makes you unique from your competition, what your vision is for your company and brand, who your target market is, and much, much more.

Website design By BotEap.com2) Make sure your brand image communicates a specific message.

Website design By BotEap.comAfter you have done a thorough analysis, you need to synthesize what you want to communicate in a sentence. What do you want your audience to “understand”? Will they understand your message in ten seconds or less? If not, you won’t get the care you need!

Website design By BotEap.comFor example, a while ago I designed a logo for my husband’s new business that he is building. I printed it on a sweatshirt and one day I was wearing it in public. A person who was not familiar with Travis and his company looked at the logo and said, “Oh yeah…”.

Website design By BotEap.comThis is what you want your prospects to understand immediately. Exactly why your business exists and what you can do for them.

Website design By BotEap.com3) Make sure your brand is authentic.

Website design By BotEap.comYou have to present yourself as an original. After all, there is only one of you! Like a snowflake, we are all unique individuals. Your brand should reflect this.

Website design By BotEap.comWhen your target market’s perception matches reality, then you have an effective brand. Think about this exercise: what are the five words I want my target market to perceive me with? now be that perception and faithfully reflect it in the image of your brand.

Website design By BotEap.com4) Use an attractive combination of fonts, colors and graphics.

Website design By BotEap.comYou need to address your brand image with a design concept. Don’t just use Helvetica for your company name fonts! Make it different with the use of typography.

Website design By BotEap.comAnd remember that color sells. Use it to your advantage. Graphics will make the eye-catching difference that can make your logo image stand out!

Website design By BotEap.comBut be careful. Remember that the images of the logos are above all symbolic. It’s easy to get carried away (I don’t know!), but most of all you want your logo image to be legible and recognizable.

Website design By BotEap.com5) Be consistent across media.

Website design By BotEap.comFrom the moment your prospect sees your business card, signage, catalog, website, or any way they encounter your brand, you need to guide them through an experience that builds trust and credibility. For example, when you give them a business card, it should stand out with your unique brand image, which should take them to your website with the same brand image, which should take them to the next step, and so on.

Website design By BotEap.comYou want them to feel comfortable with you, build name recognition, and create an unconscious awareness that they are, in fact, doing business with someone they like, know, and trust.

Website design By BotEap.comSo there you have it. Five ways you can make your brand stand out. When you follow these steps, you’ll have a brand that’s sizzling and a future that’s dazzling!