Website design By BotEap.comHow smart businesses use images to boost their online presence

Website design By BotEap.comYou might think that for an agency that does so much web design and blogging, we’re just writing and studying code all day.

Website design By BotEap.comAnd that is partly true: we do do a lot of custom writing and coding.

Website design By BotEap.comBut part of being a good digital agency is understanding the role images play, both in creating a website and in building a brand and online presence.

Website design By BotEap.comForget the old saying. Online, an image is worth road over a thousand words.

Website design By BotEap.comThat’s why today we’re covering how to choose photos for your website and online marketing that really grab attention and make potential customers remember you.

Website design By BotEap.comAnd don’t worry. Even if you don’t have the budget for a fancy photographer, there are still plenty of ways to get great images for your website, which we’ll also cover below.

Website design By BotEap.comUse of images in marketing

Website design By BotEap.comHumans are visual creatures, and that doesn’t magically change when we connect. That is why the use of images for online brand marketing is essential.

Website design By BotEap.comEvery image you share should invoke an emotion and represent your brand identity, whatever makes you who you are. Sure, taglines and content are incredibly important (and critical if you want to rank on Google).

Website design By BotEap.comBut the images harness and convey their uniqueness in an instant. In fact, neuroscientists at MIT have determined that only 13 milliseconds to process a complete image.

Website design By BotEap.comSo if you want to create a connection with your audience in an instant, then sharp, beautiful photos that represent your brand well are the way to go.

Website design By BotEap.comToday’s customers want to connect with authentic brands. The better you can offer them stunning visuals that paint a picture, the more likely they are to become raving fans. And most likely, they will become your ambassadors.

Website design By BotEap.comIn fact, a BuzzSumo study found that articles that use an image once every 75-100 words received twice as many shares on social media as articles with fewer images.

Website design By BotEap.comClearly, images are important and can dramatically improve the content on your website.

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Website design By BotEap.comREAD: Is Your Business Brand Identity Memorable Enough?

Website design By BotEap.comWhen thinking about your product or service, what comes to mind? What do people imagine? What characteristics do they give to what you offer? And does it stand out from its competitors?

Website design By BotEap.comWhen building a memorable business brand, these are important questions to consider; Otherwise, you risk losing valuable business because your brand isn’t differentiated enough from others looking for the same target audience as you.

Website design By BotEap.comYour brand must invoke an identity, an emotion, characteristics and something that makes you be you. This is where that differentiation comes into play: taking advantage of and transmitting its uniqueness.

Website design By BotEap.comRead more on our website

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Website design By BotEap.comImportance of images in web design

Website design By BotEap.comGiven the fact that at least 38% of users will stop engaging with an unattractive website design, using attractive images on your website is a no-brainer.

Website design By BotEap.comBut images do so much more for your website.

Website design By BotEap.comFirst, images on your website can improve your SEO.

Website design By BotEap.comWhen Google scans your website, it looks at all of your content, including your images. Good, optimized images can improve your ranking on Google.

Website design By BotEap.comIn fact, website content with images gets 94% more views than content without. So if you want more traffic, you should use more photos on your website.

Website design By BotEap.comProper use of images can also keep people on your website longer.

Website design By BotEap.comAnd the stakes are even higher if you run an eCommerce website.. According to this kissmetrics study 93% of shoppers consider visual appearance to be the most important factor when making a purchase!

Website design By BotEap.comAnd as we’ve covered, images also keep users more engaged.

Website design By BotEap.comRemember that people are busy and tend to scan websites. Breaking up text into shorter paragraphs and interspersing it with interesting photos and infographics can help make your website more accessible and user-friendly.

Website design By BotEap.comOf course this only works if you are using the images correctly. This means using only relevant and attractive images, with small file sizes. It’s also best to use images of people as much as possible.

Website design By BotEap.comAnd remember, one of the most important elements of using images on your website or other online efforts is making sure that you only use photos that you own or have the right to use, which we discuss below.

Website design By BotEap.comHow to choose photos for your website

Website design By BotEap.comSo how do you choose photos for your website?

Website design By BotEap.comFirst, think about the first impression you want to give. Create a brand guide that includes your brand colors and fonts, but also the look you want your images to reflect. And decide what types of images should and should not appear.

Website design By BotEap.comUltimately, you want to use high-quality images that provide purpose and meaning. And it is essential that you have the right to use them.

Website design By BotEap.comIf you have the budget to work with a photographer, great! Make sure you work with someone who is willing to learn about your brand guide and work closely with you to create the right images. This is a time when it really pays to be picky.

Website design By BotEap.comAnd if you don’t have the budget to work with a photographer, great! There are many options available for great stock photography, which can be much more affordable or even free.

Website design By BotEap.comFor paid stock photos, we recommend Depositphotos, which we’ve used for years with no problems.

Website design By BotEap.comAnd if you’re just starting out and need to stick to free photos, check out Unsplash, which has a host of beautiful stock photos that are free to use, with no attribution or permissions, for all commercial and non-commercial purposes.

Website design By BotEap.comWhen choosing stock photos, you need to be even more careful about choosing images that represent your brand well. Try to avoid stock photos where people are looking directly into the camera, which tends to be a bit cheesier and less authentic.

Website design By BotEap.comFinally, remember that visual clutter is actually a bad thing. He tries to focus on using some great images, cleverly organized. A good web developer can help ensure your website looks good and converts well, using the right mix of beautiful images, engaging written content, and well-placed calls-to-action.

Website design By BotEap.comThe better you can use photos in your website and online marketing, the better you can connect with your audience.

Website design By BotEap.comMy team helps small businesses create the right brand, along with website design, SEO, and digital marketing. Talk to us to get started with an attractive brand that perfectly showcases your company.

Website design By BotEap.comFor the success of your business,

Website design By BotEap.comSuzanne