Website design By BotEap.comFor your email marketing campaign to be successful, it is imperative that your emails pass the spam filter test. After spending so much time and effort creating a copy of the email, it’s a complete waste for your campaign to fail simply because the email you created was blocked by a spam filter. Keep in mind that sometimes spam filters end up blocking even legitimate emails just because these emails unknowingly contain certain issues that trigger the spam filter.

Website design By BotEap.comTo avoid such a situation, it is better to know what will and will not pass through spam filters. Here are some tips to help prevent your emails from being thrown into the spam category:

Website design By BotEap.com1. Avoid using toxic words

Website design By BotEap.comCertain words are toxic as filters instantly see them as spam. Words like ‘Lottery’, ‘Free’, ‘Sale’, ‘Discounts’, ‘Loans’ and ‘Millions of Dollars’ should be avoided at all costs. These words will ensure that your emails are blocked. You should avoid using such words in the body of your email and in the subject line of the email. Basically, skip these words entirely and make sure they don’t appear anywhere in your email.

Website design By BotEap.com2. Keep a gap between sending mass emails

Website design By BotEap.comWhen sending emails, try to ensure an adequate time interval between mass emails. If you send emails at varying time intervals, there is a higher chance that your email will not be classified as spam. If you send emails one after the other, or at very short intervals, your email will likely pass the spam filter but end up as junk. This is not what you want, so try to keep a long enough gap between sending emails.

Website design By BotEap.com3. Limit your graphics

Website design By BotEap.comTry to limit the number of graphics used in each email. Many webmail services do not allow images to be displayed automatically. Excessive use of graphics in your email messages will ensure that your email copy is blocked. For this reason, it is recommended to use a template that is not very complex. Also, try to create a plain text email copy whenever possible.

Website design By BotEap.com4. Keep your list clean

Website design By BotEap.comKeeping your list clean is extremely important. You should make an effort to clean your list on a monthly basis. This means that you should get rid of subscribers who have opted out by permanently deleting them from your list. As you clean up your list, also be sure to remove all addresses that have been retrieved. Cleaning your list is advantageous as it reduces the risk of your emails being blacklisted by Internet Service Providers. Also, when sending emails, make sure you choose a reputable and trustworthy email marketing platform. An email marketing platform that is well recognized and trusted will see your emails go through spam filters much more often.

Website design By BotEap.comUse the tips mentioned above, strictly avoid spam words, and go ahead and create successful email copy.