Earning income from contextual ads: some key questions for webmasters

Website design By BotEap.comThe incredible success of Contextual Advertising in recent years is not a surprise, given that Google and Yahoo have been involved from almost the beginning and have helped refine the system.

Website design By BotEap.comGoogle’s AdSense system and its Yahoo counterpart are one of webmasters’ favorite techniques for generating additional income from their sites and blogs. The concept is tried and tested. Post some content on your site, add a code snippet to your html, and the system will serve up a relevant contextual ad for your site. Every month, Google sends out a commission check. What could be simpler?

Website design By BotEap.comWhen everything goes smoothly, nothing. The problem is that the system is open to abuse. In order to generate maximum revenue, many webmasters have jumped on the bandwagon and created literally millions of “MFA” sites with spammy content just to make money for nothing.

Website design By BotEap.comMade for AdSense has become a growing pain for many in the industry, particularly advertisers worried that their ads will appear on irrelevant sites. That’s right. MFA produces low-quality leads that don’t convert and this eats up your ad budgets. And then there’s the click fraud issue, but that’s a whole different story.

Website design By BotEap.comSupposedly, Google is reducing the amount paid in AdSense revenue to certain sites due to its lucrative nature. This is largely due to the MFA issue. It should also be noted that many of these web publishers have their AdSense accounts terminated.

Website design By BotEap.comOkay, so the system is flawed in certain ways, but if the search engines are making money and there are a lot of satisfied advertisers, what’s the problem? The main problem is for those webmasters who are looking for something that will generate constant and guaranteed income in the long term, with growth potential.

Website design By BotEap.comI think the pay per click model will evolve into a pay per sale model. This is nothing new, it’s just another term for affiliate marketing. So ideally, an affiliate program should provide contextual content for a wide range of products and have the potential to grow revenue exponentially along with higher levels of traffic.

Website design By BotEap.comThere is one of those systems that I just discovered. It allows webmasters to take advantage of the selling power of info products through text ads. It’s called BetterTextAds.com [http://www.affiliatastic.com/BetterTextAds.html]. It’s free to join and comes with a full selection of webmaster promotional tools that can help you develop multiple streams of income for your online business.

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