How can your website design help increase your customer conversion rate in 2018?
Website design By BotEap.comDo you want to increase the conversion rate of your site? As a smart merchant, you must be aware of the importance of an effective website design that can help make a difference. For any brand to increase overall conversion rates, reaching the target audience is the most important component. In addition to this, it’s crucial to make sure your site looks attractive enough to attract incoming visitors and help them convert productively.
Website design By BotEap.comIn all circumstances, if you’re wondering what could help you convert, improving website design is your answer. Your online brand website design is a vital conversion factor. In case you are not getting the desired returns, you may need a reality check. Unfortunately, most web designers focus more on the internals of the business than the basics that affect overall conversions. They tend to miss out on the vital parts of attracting visitors, engaging with them, and retaining them in order to move forward with effective conversions.
Website design By BotEap.comTo introduce all these basic functions, the design of the website is of paramount importance. Exploring web design can help you find how you can increase conversion rates. In this article, let us help you learn about the same!
Website design By BotEap.comEffective web design tips to increase conversion rates
Website design By BotEap.comIf you want to increase conversion rates the easy way, working on improving your website design can go a long way. Here are some pro tips:
- Aim for minimalism: Have you ever visited a high quality professional site? The language and tone of the site remain the simplest for anyone to understand. As such, the conversation also tends to be the shortest. Don’t you want to adopt the same features in your professional website design?
- Responsive design is the key: High-end website design in today’s era is synonymous with responsive design. A recent survey has revealed that the majority of the world’s population uses smartphones and tablets to access and take advantage of the products and services offered by different online platforms. A significant percentage of online shoppers tend to carry out the purchase and payment processes online through portable devices.
- Accelerate loading speed: Have you ever imagined browsing a website as an end user? Would you visit a site again if the loading speed is too low? Page load time is indeed an important aspect of the user experience. According to a recent report, it was found that about 47 percent of customers expect a web page to load in 2 seconds or less. In addition to increasing overall conversion rates, page load time also serves to be an important factor when it comes to search engine rankings.
- Highlight the call to action: You are running a website because you want to make the desired sales. You also want readers to access and review the content available on the site on a regular basis. How is this possible? Have you ever realized the importance of proper calls to action (CTAs) on your site? However, every page on your site must have a valid CTA that is easily visible to visitors. Whether you’re placing the CTA in the form of a button or icon, it needs to be strategically placed on your site.
- Emphasize the importance of first impressions: There is no denying that aesthetics mark the design of your website. In the given aspect, first impressions are very critical to ensure maximum conversions for your site’s products and services. Reportedly, you have around 50 milliseconds to make the best first impressions in the minds of online visitors. High-quality images, proper structure, engaging visuals, and an overall clean and organized design can help you keep first-time visitors interested.