Website design By BotEap.comGood content is crucial, and writers can’t afford to post low-quality content every day. A low-quality, high-volume content marketing strategy will only get lost in the noise of millions of types of content being published every day.

Website design By BotEap.comLet’s look at the dominant search engine Google’s stance on frequent posting. How does Google view newly published pages? Google ranks new stories higher when it comes to search engine visibility. Other factors that are taken into account are the importance of the editions, the frequency of the page updates and the frequency with which the websites are updated. In other words, the novelty of the content is crucial and can have a massive impact on search engine rankings.

Website design By BotEap.comSo the question clients often ask is how often should I blog? Take our quiz to find out how much blogging will increase your website traffic, or consider the following questions as you create your blogging or content marketing strategy.

Website design By BotEap.com1. Who do you sell your products or services to?

Website design By BotEap.comIn order to sell products or services effectively, it’s imperative to clearly understand your target demographic and the reasons customers buy. There is a difference between selling to end users who buy goods for personal or family use, and businesses that buy goods or services to support them in creating other products or services to resell to their customers.

Website design By BotEap.com2. How many people work in your company?

Website design By BotEap.comEach employee has their own set of specialized skills. Distribute content strategy responsibilities by topic to each employee. If you have a bigger team in your business, you can post more content. Assign each employee a blog post about her experience. Make it easy for them by suggesting that all they need to think about is how the action they choose to write about comes to fruition, document it, and then marketing uses the knowledge, checks for grammatical errors, and creates an engaging flow. Involving employees in creating a content strategy is a win-win situation. The employee will feel valued and the company will have more blog content to post.

Website design By BotEap.com3. What are your content marketing goals?

Website design By BotEap.comDo you want to write about your passion? Are you looking to create website traffic? Alternatively, maybe you are looking to educate on a topic. Maybe you want to capture leads on a specific topic. Once your intention is clear, consider the platforms on which you will distribute the content; A blog, social networks, email, affiliates or video. The options for disseminating content are endless. Once you’ve set your goals, you can now start creating topics for writing high-quality content. As you write great and engaging content, you will drive traffic to convert them into leads. Next, you’ll want to create a list of sharing topics that will save you time when you sit down to write. Check this out for an easy way to build a blog topic list and also learn how to include SEO in a blog.

Website design By BotEap.com4. How many posts have you already published on your blog?

Website design By BotEap.comTraffic on a blog strongly depends on the number of articles published, and this also affects the question of how much to blog. The estimate for businesses that have published more than 400 articles or blog posts is that they receive three times the number of leads compared to businesses that publish less than 200 blog posts. The message is clear, create a lot of valuable blog content and then you can post less frequently.

Website design By BotEap.com5. Do you have additional resources?

Website design By BotEap.comThere are a limited number of hours that you and your team create high-quality content each week. Be careful not to sacrifice value with quantity, or your readers will find other resources because ultimately, the people who read a blog are looking for valuable content. The same is said of the user experience; there is a limited amount of time your readers can spend reading content on a blog each week. You will want to analyze the average number of visitors you receive for each piece of material. Then, modify your strategy to include more promotion or more high-quality writing.

Website design By BotEap.com6. Where is your current website traffic coming from?

Website design By BotEap.comAll traffic channels are not created equal. Let’s look at the two main sources of traffic for blog content; Visibility in search engines and social networks. Consistent web traffic will not come from posting a blog on social media from time to time. However, if you can achieve front page placement on a search engine, your investment will be more valuable and you will notice more traction. You will need to test which channels your visitors are coming from to assess which approach works best for your business.