How to attract your perfect customers on autopilot
Website design By BotEap.comSo whether you’re using infusionsoft, mailchimp, aweber, or any of the 1000’s of other autoresponder software out there, the key is that we want to use a system that can do two things;
Website design By BotEap.comStore contact details
Send messages automatically
Because there are so many different email platforms out there and they all use slightly different language, I want to talk about the basic functionality of the email system and introduce common terminology to make sure everyone is on the same page. Website design By BotEap.comOnce you understand the process, you can go to your respective software and take the necessary actions. Website design By BotEap.comAt its core, an email marketing system is really just a contact manager (like an address book or rolodex, if you still remember them) that was built to make it easy to send email. Website design By BotEap.comYou put in the names and then you can email them, pretty basic stuff. Website design By BotEap.comThere are two different types of email messages that most email marketing systems can send: Website design By BotEap.comtransmissions
automated messages
Broadcasts: These are messages that are created and sent in real time, such as newsletters or holiday specials, etc. Website design By BotEap.comAutomated Messages – These are messages that are created once and then sent automatically based on specific criteria. Website design By BotEap.comWe’re going to focus on automated messages because we don’t want to have to stop and send an email every time someone opts in to our lead magnet; somehow defeats the purpose. Website design By BotEap.comSo, for terminology we are going to use the following: Website design By BotEap.comLead: This is the user who has subscribed to our form. Website design By BotEap.comList – This is the specific email list that was created for these users. Typically, we’ll create a new list for each lead magnet, so if you have multiple lead magnets, you’ll have multiple lists. The exception to the rule is infusionsoft, which uses a tagging structure. If you have questions about it, please let us know! Website design By BotEap.comMessage: This is an automated email message sent from your email system. Website design By BotEap.comSo let’s start at the beginning and work our way through the process and see how the email marketing system plays itself out. Website design By BotEap.comThe first part of making sure our customer engagement systems can be evergreen (always on) is that we want our landing page software and email autoresponders to be integrated (meaning they can talk to each other). . So that whenever someone fills out the form on our landing page, their name and email are automatically sent to your email autoresponder. This prevents us from having to manage the process. It can run in the background while we focus our attention on other aspects of the business. Remember: the goal is to have a system that attracts customers at any time of the day. Website design By BotEap.comThe good news is that all landing page software programs will do this automatically with popular email systems; we just have to tell the landing page software which list to insert the lead into. Website design By BotEap.comThe steps to use an email autoresponder are: Website design By BotEap.comStep 1. List creation Website design By BotEap.comGo to our email autoresponder and create a list. As I mentioned earlier, if you have multiple lead magnets, you probably have multiple lists, so give the list a meaningful name because you’ll need to select it from a dropdown later. Website design By BotEap.comDon’t use something like… Lead Magnet. Website design By BotEap.comUse instead: 5-Minute SEO Cheat Sheet, 2015 Holiday Special, or Free Trial for New Clients. Website design By BotEap.comOnce you name your list, you will need to put other information such as: Website design By BotEap.comsender name
sender email address
mailing address (required to remain CAN-SPAM compliant)
Whatever the software asks for, it enters it and saves it. BINGO, your list is created! Website design By BotEap.comNow, when you go in to create your landing page, all you’ll need to do is select your new listing in the integration settings. In fact, they have made it quite easy and if you have any questions on how to do it, all you need to do is visit the support center for your email marketing software and search for “create a new list” or something similar. I’m sure they will have videos that show you step by step how to do it. Website design By BotEap.comStep 2. Create an automated message Website design By BotEap.comOnce that part is complete, the next thing you’ll need to do is create your first automated message. Website design By BotEap.comIn infusionsoft we will create a new campaign sequence
In Aweber, you can create a legacy tracking series
In Mailchimp you will create a workflow Website design By BotEap.comAll we want this first message to do is deliver what your prospect just requested (your ebook, report, coupon, etc.) and try to encourage the user to consume the content. Website design By BotEap.comIt can literally be as simple as… Website design By BotEap.comHi Jim, Website design By BotEap.comAs promised, below is a link to the special report you requested. This special report is based on 13 years of personal experience in this space and this training method is guaranteed to deliver XYZ. Just click the link below to start your journey. Website design By BotEap.comAfter you’ve had the opportunity to work with XYZ, please let us know what you think. I would love to hear about your experience. Website design By BotEap.comTalk soon! Website design By BotEap.comThat is all. Website design By BotEap.comSome tips and tricks… Website design By BotEap.comGive your email lists specific names – once you have 5 or 10, you’ll thank yourself.
Don’t try to do too much in your first email.
Always remember… Ready > None. Website design By BotEap.comAs entrepreneurs, I know that sometimes we can tend to have a bit of perfectionism in us, but you have to fight it. Keep it simple, make sure the pieces work together, and then go back and refine over time.
Send messages automatically
Because there are so many different email platforms out there and they all use slightly different language, I want to talk about the basic functionality of the email system and introduce common terminology to make sure everyone is on the same page. Website design By BotEap.comOnce you understand the process, you can go to your respective software and take the necessary actions. Website design By BotEap.comAt its core, an email marketing system is really just a contact manager (like an address book or rolodex, if you still remember them) that was built to make it easy to send email. Website design By BotEap.comYou put in the names and then you can email them, pretty basic stuff. Website design By BotEap.comThere are two different types of email messages that most email marketing systems can send: Website design By BotEap.comtransmissions
automated messages
Broadcasts: These are messages that are created and sent in real time, such as newsletters or holiday specials, etc. Website design By BotEap.comAutomated Messages – These are messages that are created once and then sent automatically based on specific criteria. Website design By BotEap.comWe’re going to focus on automated messages because we don’t want to have to stop and send an email every time someone opts in to our lead magnet; somehow defeats the purpose. Website design By BotEap.comSo, for terminology we are going to use the following: Website design By BotEap.comLead: This is the user who has subscribed to our form. Website design By BotEap.comList – This is the specific email list that was created for these users. Typically, we’ll create a new list for each lead magnet, so if you have multiple lead magnets, you’ll have multiple lists. The exception to the rule is infusionsoft, which uses a tagging structure. If you have questions about it, please let us know! Website design By BotEap.comMessage: This is an automated email message sent from your email system. Website design By BotEap.comSo let’s start at the beginning and work our way through the process and see how the email marketing system plays itself out. Website design By BotEap.comThe first part of making sure our customer engagement systems can be evergreen (always on) is that we want our landing page software and email autoresponders to be integrated (meaning they can talk to each other). . So that whenever someone fills out the form on our landing page, their name and email are automatically sent to your email autoresponder. This prevents us from having to manage the process. It can run in the background while we focus our attention on other aspects of the business. Remember: the goal is to have a system that attracts customers at any time of the day. Website design By BotEap.comThe good news is that all landing page software programs will do this automatically with popular email systems; we just have to tell the landing page software which list to insert the lead into. Website design By BotEap.comThe steps to use an email autoresponder are: Website design By BotEap.comStep 1. List creation Website design By BotEap.comGo to our email autoresponder and create a list. As I mentioned earlier, if you have multiple lead magnets, you probably have multiple lists, so give the list a meaningful name because you’ll need to select it from a dropdown later. Website design By BotEap.comDon’t use something like… Lead Magnet. Website design By BotEap.comUse instead: 5-Minute SEO Cheat Sheet, 2015 Holiday Special, or Free Trial for New Clients. Website design By BotEap.comOnce you name your list, you will need to put other information such as: Website design By BotEap.comsender name
sender email address
mailing address (required to remain CAN-SPAM compliant)
Whatever the software asks for, it enters it and saves it. BINGO, your list is created! Website design By BotEap.comNow, when you go in to create your landing page, all you’ll need to do is select your new listing in the integration settings. In fact, they have made it quite easy and if you have any questions on how to do it, all you need to do is visit the support center for your email marketing software and search for “create a new list” or something similar. I’m sure they will have videos that show you step by step how to do it. Website design By BotEap.comStep 2. Create an automated message Website design By BotEap.comOnce that part is complete, the next thing you’ll need to do is create your first automated message. Website design By BotEap.comIn infusionsoft we will create a new campaign sequence
In Aweber, you can create a legacy tracking series
In Mailchimp you will create a workflow Website design By BotEap.comAll we want this first message to do is deliver what your prospect just requested (your ebook, report, coupon, etc.) and try to encourage the user to consume the content. Website design By BotEap.comIt can literally be as simple as… Website design By BotEap.comHi Jim, Website design By BotEap.comAs promised, below is a link to the special report you requested. This special report is based on 13 years of personal experience in this space and this training method is guaranteed to deliver XYZ. Just click the link below to start your journey. Website design By BotEap.comAfter you’ve had the opportunity to work with XYZ, please let us know what you think. I would love to hear about your experience. Website design By BotEap.comTalk soon! Website design By BotEap.comThat is all. Website design By BotEap.comSome tips and tricks… Website design By BotEap.comGive your email lists specific names – once you have 5 or 10, you’ll thank yourself.
Don’t try to do too much in your first email.
Always remember… Ready > None. Website design By BotEap.comAs entrepreneurs, I know that sometimes we can tend to have a bit of perfectionism in us, but you have to fight it. Keep it simple, make sure the pieces work together, and then go back and refine over time.