Website design By BotEap.comDigital marketing can be used by startups to explore new techniques and also by individuals to expand their business. While creating a new effective campaign, we have to build strategies and by analyzing the performance we can improve them to get better conversions. In this guide we will look at some of the most important tips to keep in mind before launching campaigns:

Website design By BotEap.comThe most important thing is to understand the psychology of your buyer persona and the desirability of your product or service before designing an online marketing strategy and campaign.

Website design By BotEap.comAs an advertiser, one needs to know what specific strategy to use to reach their target audience and market. After simplifying the goals, you need to keep your target audience in mind, this will increase the interest of your audience. Your keyword must be used in the content on the landing page of your ads so we don’t mislead our audience. We may use various options to make our campaign or advertisements known using eye-catching images and we may also use videos to convey our message. Just make sure the image contains less than 20% text per Facebook’s advertising policy. To increase reach and business growth on social media platforms like Twitter, which helps improve visibility and people can find your social media account.

Website design By BotEap.comIn the case of Google AdWords, always remember to include negative keyword targeting, it helps deliver your ads efficiently and effectively, this drives better quality traffic and drives to your landing pages and improves your quality score. Don’t ignore your mobile user, let the mobile specific “CTA” speak directly to your mobile users, this will result in higher conversion rates and a positive user experience. Tracking conversions allows data optimization and also gives you direct insight into the ROI of your campaign.

Website design By BotEap.comTo create a successful campaign on Google, keyword planner is an effective tool, which is helpful in creating a strong keyword list and helps you start your PPC campaign; is a keyword brainstorming and bid estimation tool that can help you plan your go-to-market strategy. Display Planner is easy to use and provides a simpler user interface than Google Display Network Ad Planner; it also provides insights based on your website landing page or categories that are of interest to the audience. It also offers the option to “Load a Plan”, which allows you to get more ideas about an existing plan.

Website design By BotEap.comWhen you plan to do SEO for your website, you will need tools to analyze, measure and improve performance. While working on SEO projects, I came across many SEO tools that can be helpful in improving the performance of your website.

Website design By BotEap.comThe most effective way to create a campaign is to run A/B tests, which allows you to do short tests and helps determine if the ads are working properly or not, from this the advertiser knows which campaign is efficient in generating more conversions.