How to improve on-page SEO
Website design By BotEap.com“How long will it take to improve search engine rankings?” – This million dollar question haunts all business owners. But, unfortunately, there is no magic button to press that can rank your site in the highest position.
Website design By BotEap.comHowever, we cannot undermine the concern of business owners to increase their web ranking. According to a survey by Infront Webworks, Google’s first SERP (search engine results page) receives approximately 95% of web traffic.
Website design By BotEap.comNow, this can instantly remind you of PPC (Pay-Per-Click). Various site owners spend a lot of resources on PPC to quickly get to the top ranks. While this can definitely lead to increased visibility for your site in a short amount of time, advanced users often tend to avoid advertising sites and prefer to check organic results.
Website design By BotEap.comAn interesting observation from New Media Campaigns reveals that organic SEO results are 8.5 times more likely to receive clicks than paid search results. Despite that, 87% of search engine dollars (about $ 10 billion) is spent on PPC and only 11% (about $ 1 billion) is reserved for SEO efforts. This means that the strategy that is 5 times more effective, SEO, receives only 1/8 of the resources spent in the market!
Website design By BotEap.comWhile PPC can increase rankings instantly, SEO helps maintain rankings and that too, at a lower cost. This is why we firmly believe that PPC has not affected the relevance of SEO.
Website design By BotEap.comAlthough we’ve already mentioned that there is no magic, surely there are some strategies you can adopt to improve your organic ranking. One of them is improving your on-page SEO.
Website design By BotEap.com# How to improve SEO on the page?
Website design By BotEap.comOn-page SEO refers to the practice of optimizing web pages to improve the search engine ranking of the website and thereby generate organic traffic. But sometimes, SEO best practices suggested by random professionals can be misleading. Not worry. We have you covered. Our extensive guide will walk you through some on-page SEO tricks recommended and practiced by the experts at any leading SEO agency that you should follow if you are looking to improve your site’s visibility on Google.
Website design By BotEap.com1. Generate high-quality content
Website design By BotEap.comContent is the heart of on-page SEO. Google always prioritizes high-quality content. Easy-to-use and informative content automatically attracts more audience and therefore scores higher.
Website design By BotEap.comThe first step in creating quality content is choosing the relevant topic and keywords. The tips mentioned below will help you generate great content:
Website design By BotEap.comKeyword optimization
Website design By BotEap.comWith a host of complex algorithms, Google is constantly improving its understanding of search engine intent. It is no longer based solely on popular keywords, but offers quality content that can satisfy user requirements. One of the main goals of Google is to improve the user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. That is why it is crucial to know the ideal keyword density before writing content.
Website design By BotEap.comFurthermore, Panda’s algorithm evaluates a website based on the quality of the content, and pages with high-quality content are generally rewarded with higher ranks.
Website design By BotEap.comOur suggestion is to do keyword research and incorporate long-tail keywords. These keywords are more specific and closely match search queries. Also, make sure your keywords appear naturally or organically in your content and don’t seem forced.
Website design By BotEap.comAdd relevant, engaging, and high-quality visual content
Website design By BotEap.comImages are more efficiently recorded in the human brain. Our brain can process images 60,000 times faster than text. In addition, a Venngage study reveals that images can increase the desire to read content by 80%.
Website design By BotEap.comWhile loading any visual content, make sure to optimize it properly. For example, compress the image without affecting its quality and make sure it doesn’t take long to load. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.
Website design By BotEap.comAlso, use Alt (alternative text) tags so that search engine spiders have a clue as to what the image is about. Next, we will discuss alt text images in detail. So keep reading.
Website design By BotEap.comInclude compelling CTAs
Website design By BotEap.comInclude calls to action (CTAs) to drive traffic to product and offer pages. This can effectively help drive more conversions and therefore increase ROI (return on investment).
Website design By BotEap.comThe content of the page is essential for all SEO processes on the page. Other SEO elements on the page are derived from the content on the page, so invest enough resources and time to develop and optimize it.
Website design By BotEap.com2. Architectural elements of the site
Website design By BotEap.comThe architectural elements of the site indicate the components of your website and individual pages. The way you structure the website helps Google to crawl the pages and content.
Website design By BotEap.comURL page
Website design By BotEap.comThe page URLs should be easily understood by readers and the search engine. These are also important for maintaining site hierarchy when creating subpages, blog posts, and other types of internal pages.
Website design By BotEap.comhttps://moz.com/blog
Website design By BotEap.comIn this URL, the blog is the subdomain and “moz.com” is the domain. Check out the following tips for writing SEO-friendly URLs:
Website design By BotEap.comDelete unnecessary or extra word
Use “https” if possible, as Google uses it as a positive ranking factor. Website design By BotEap.comInternal links Website design By BotEap.comInternal linking refers to the process of hyperlinking to other pages on your website. This is important for on-page SEO, as internal links send traffic to other web pages on your site and inform Google that your site is useful and valuable. However, make sure the links correspond to the content topic because filling in irrelevant internal links will affect the user experience. Website design By BotEap.comAs we already mentioned, improving the user experience is a crucial concern for Google and it should be yours as well. Therefore, link only those pages that can really help readers to know more about a particular niche. Only then can you hope to drive more traffic to those pages. If users find that the linked pages are irrelevant, they will leave the page increasing the bounce rate. In addition, it will have a negative impact on your brand. Website design By BotEap.comCheck out the blog and learn how to audit internal links: https://www.searchenginejournal.com/audit-internal-links/304303/ Website design By BotEap.comSite speed Website design By BotEap.comDo you know that around 40% of consumers wait no more than three seconds for a page to load (source: Hoboweb)? This speaks to the importance of optimizing page speed to improve user experience and increase retention rate. You can check the speed of the site using Google’s PageSpeed Insights tool. Website design By BotEap.comCode optimization is a popular strategy to speed up loading time. You must remove line breaks, unnecessary spaces, and indent your code. It is also a decent practice to place JavaScript files in the footer section of the web page so that they load in the background without delaying the appearance of the content on the web page. Website design By BotEap.comMobile responsiveness Website design By BotEap.comWith mobile devices generating approximately 51.51% of global traffic (source: Statista), it has become crucial for business owners to develop mobile-optimized sites. Website design By BotEap.comIt’s critical to choose the right website layout, theme, and content layout that are easily readable and navigable on mobile devices. Also, if you are unsure of your site’s mobile responsiveness, use Google’s Mobile Friendly Test tool. Website design By BotEap.com3. HTML elements Website design By BotEap.comHTML elements indicate the elements of the source code of a web page. (Quick tip: to check the source code, right click on the page> view page source) Website design By BotEap.comTitle tag Website design By BotEap.comThe title tag or page title is a short description of any web page that appears at the top of the browser window. The title is the first signal to the search engine and visitors of what they can find on the respective page. Here are some best practices for optimizing your title tag: Website design By BotEap.com-Keep it below 70 characters. Longer titles can be cut in search results. Website design By BotEap.com-It is best not to fill in the title with keywords as it offers a tacky and tacky reading experience. Website design By BotEap.com-Make sure the title is relevant to the page. Website design By BotEap.com-Do not use capital letters when writing the title, as it affects readability. Website design By BotEap.comMeta descriptions Website design By BotEap.comThe meta description is a short, compact description of the page that appears below the title in search results. It can influence click-through rate (CTR) in the sense that an engaging and relevant meta description is more likely to drive traffic than a random, messy one. Therefore, it is important to optimize the metadata. Website design By BotEap.comHere’s how you can make a proper meta description: Website design By BotEap.com-Write a compact description that reveals the USP of your products or services. Website design By BotEap.com-Make sure to keep the meta description within 160 characters. Website design By BotEap.com-Avoid the use of characters such as “-“, “+” or “&”. Website design By BotEap.com-Include the entire keyword or keyword phrase. Website design By BotEap.comAlternative text image Website design By BotEap.comImage Alt-text is SEO for images. This will help Google to accurately index the content of the image. Even if the image doesn’t load during some glitch, Google can still read the alt text and help rank the page. Website design By BotEap.comKeep the following points in mind when adding image alt text: Website design By BotEap.com-Make it specific and descriptive. Website design By BotEap.com-Make sure it is relevant to the context of the image. Website design By BotEap.com-Keep it under 125 characters. Website design By BotEap.com-Use keywords sparingly and don’t stuff them. If these don’t fit naturally, try using semantic keywords or the most important terms in a long-tail keyword. Website design By BotEap.comWe understand that there is a lot to do when it comes to optimizing your site. And that is why we recommend that you outsource SEO services from any reputable SEO agency. Website design By BotEap.comConclution Website design By BotEap.comAfter finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a “do it and forget it” deal. Therefore, you must constantly monitor and modify existing SEO strategies to keep your page relevant all the time. Website design By BotEap.comI hope our guide has helped you understand how to achieve a competitive advantage with advanced SEO tactics. Still, if you have any queries, don’t hesitate to contact us.
Use “https” if possible, as Google uses it as a positive ranking factor. Website design By BotEap.comInternal links Website design By BotEap.comInternal linking refers to the process of hyperlinking to other pages on your website. This is important for on-page SEO, as internal links send traffic to other web pages on your site and inform Google that your site is useful and valuable. However, make sure the links correspond to the content topic because filling in irrelevant internal links will affect the user experience. Website design By BotEap.comAs we already mentioned, improving the user experience is a crucial concern for Google and it should be yours as well. Therefore, link only those pages that can really help readers to know more about a particular niche. Only then can you hope to drive more traffic to those pages. If users find that the linked pages are irrelevant, they will leave the page increasing the bounce rate. In addition, it will have a negative impact on your brand. Website design By BotEap.comCheck out the blog and learn how to audit internal links: https://www.searchenginejournal.com/audit-internal-links/304303/ Website design By BotEap.comSite speed Website design By BotEap.comDo you know that around 40% of consumers wait no more than three seconds for a page to load (source: Hoboweb)? This speaks to the importance of optimizing page speed to improve user experience and increase retention rate. You can check the speed of the site using Google’s PageSpeed Insights tool. Website design By BotEap.comCode optimization is a popular strategy to speed up loading time. You must remove line breaks, unnecessary spaces, and indent your code. It is also a decent practice to place JavaScript files in the footer section of the web page so that they load in the background without delaying the appearance of the content on the web page. Website design By BotEap.comMobile responsiveness Website design By BotEap.comWith mobile devices generating approximately 51.51% of global traffic (source: Statista), it has become crucial for business owners to develop mobile-optimized sites. Website design By BotEap.comIt’s critical to choose the right website layout, theme, and content layout that are easily readable and navigable on mobile devices. Also, if you are unsure of your site’s mobile responsiveness, use Google’s Mobile Friendly Test tool. Website design By BotEap.com3. HTML elements Website design By BotEap.comHTML elements indicate the elements of the source code of a web page. (Quick tip: to check the source code, right click on the page> view page source) Website design By BotEap.comTitle tag Website design By BotEap.comThe title tag or page title is a short description of any web page that appears at the top of the browser window. The title is the first signal to the search engine and visitors of what they can find on the respective page. Here are some best practices for optimizing your title tag: Website design By BotEap.com-Keep it below 70 characters. Longer titles can be cut in search results. Website design By BotEap.com-It is best not to fill in the title with keywords as it offers a tacky and tacky reading experience. Website design By BotEap.com-Make sure the title is relevant to the page. Website design By BotEap.com-Do not use capital letters when writing the title, as it affects readability. Website design By BotEap.comMeta descriptions Website design By BotEap.comThe meta description is a short, compact description of the page that appears below the title in search results. It can influence click-through rate (CTR) in the sense that an engaging and relevant meta description is more likely to drive traffic than a random, messy one. Therefore, it is important to optimize the metadata. Website design By BotEap.comHere’s how you can make a proper meta description: Website design By BotEap.com-Write a compact description that reveals the USP of your products or services. Website design By BotEap.com-Make sure to keep the meta description within 160 characters. Website design By BotEap.com-Avoid the use of characters such as “-“, “+” or “&”. Website design By BotEap.com-Include the entire keyword or keyword phrase. Website design By BotEap.comAlternative text image Website design By BotEap.comImage Alt-text is SEO for images. This will help Google to accurately index the content of the image. Even if the image doesn’t load during some glitch, Google can still read the alt text and help rank the page. Website design By BotEap.comKeep the following points in mind when adding image alt text: Website design By BotEap.com-Make it specific and descriptive. Website design By BotEap.com-Make sure it is relevant to the context of the image. Website design By BotEap.com-Keep it under 125 characters. Website design By BotEap.com-Use keywords sparingly and don’t stuff them. If these don’t fit naturally, try using semantic keywords or the most important terms in a long-tail keyword. Website design By BotEap.comWe understand that there is a lot to do when it comes to optimizing your site. And that is why we recommend that you outsource SEO services from any reputable SEO agency. Website design By BotEap.comConclution Website design By BotEap.comAfter finalizing your SEO plans, implement these strategies on your website. Remember that SEO is not a “do it and forget it” deal. Therefore, you must constantly monitor and modify existing SEO strategies to keep your page relevant all the time. Website design By BotEap.comI hope our guide has helped you understand how to achieve a competitive advantage with advanced SEO tactics. Still, if you have any queries, don’t hesitate to contact us.