How to make an event video interesting and sound good

Website design By BotEap.comSome events, like seminars and public speeches, can be quite dry and as video producers, it is our job to find ways to make them look visually interesting and engaging to the video audience.

Website design By BotEap.comMaking an event look visually interesting to viewers can be accomplished in a number of ways. For starters, where you choose to place your cameras can be very important.

Website design By BotEap.comIf you only have one camera, make sure the position is in front of the subject. It may be behind the audience, but the more front and center the better. Although the presenter is predominantly addressing the audience in front of them, a well-positioned camera also enables interaction with the video audience. If the camera is positioned to the side, there is much less engagement with the presenter and the audience feels less engaged with the content.

Website design By BotEap.comIf possible, it is a good idea to use multiple cameras. If you have the ability to use two cameras, place the second camera at the front of the room facing the audience. Sometimes it is possible to get a backstage position, just to one side of the center, but most likely this position will be to the side of the stage, facing the audience.

Website design By BotEap.comAdding an audience shot adds a lot to the production value of the video and makes the viewing more interesting. It is also a must if the presentation includes a question and answer component from the audience at the end of the presentation.

Website design By BotEap.comIf it is possible to use a third camera, place it next to the first camera facing the subject. This can be used for wider shots, such as covering a guest panel.

Website design By BotEap.comEditing a session with multiple cameras can be time consuming, most of which can be avoided by using a video switcher to switch live to tape.

Website design By BotEap.comThere are now several reasonably priced switches on the market, such as the Blackmagic ATEM series, that allow you to input multiple camera sources.

Website design By BotEap.comAudio is an equally important consideration when thinking about your audience. There is nothing more annoying when you watch video of an event and the presenter steps away from the microphone or, worse still, cannot hear what has been said at all.

Website design By BotEap.comMinimizing the chances of this happening just requires good production planning.

Website design By BotEap.comThe safest way to capture audio is to individually mike each presenter or speaker using wireless lavalier microphones. This allows the presenter to walk while ensuring good audio for their viewers.

Website design By BotEap.comSometimes it’s best not to rely on patching your existing front-of-house audio system. This can be fraught with a whole new set of problems that will be out of your control.

Website design By BotEap.comYou can also use the microphone on the lectern with a good quality gooseneck microphone, ask the presenter not to move it! It’s ideal to have wireless microphones if possible, but if not, make sure you have the proper length of mic cable to get from the lectern to your camera.

Website design By BotEap.comUsing adequate lighting is also a big consideration. Although most venues will have good stage lighting, it is always helpful to have a lighting kit on standby.

Website design By BotEap.comOnce you have thought through all the technical aspects of things, pay attention to how the presentation environment can be improved.

Website design By BotEap.comAlthough art direction is usually not their concern, some clients will find it helpful to have suggestions for improvements. It is not very interesting to see a presenter speak in front of a white background. Perhaps there are banners or a backdrop that can be used to divide the background.

Website design By BotEap.comThere are many components to think about when recording an event video. Your customer will certainly be impressed if you make it as visually interesting as possible.

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