Website design By BotEap.comWhen a marketer is struggling to get the leads they want, it may be time for them to reflect on what they can do to improve. And even if they’re not going through a rough patch, it’s always a good idea to switch things up a bit, spice up your strategy and make it a little more interesting. After all, a new year has already begun.

Website design By BotEap.comTo get started, here are some of the things you can do:

Website design By BotEap.comExperiment with the variety of content being created

Website design By BotEap.comAn increasing reliance on marketing with only one type of material is dangerous for the health of a brand. Remember that each customer has their own set of preferences. This is true even if they belong to the same target audience.

Website design By BotEap.comIn an article published in Demand Gen Report, it was discussed that a person’s decision-making process is influenced by their experiences with the brand. But as mentioned before, customers have different tastes in content. The article then says that:

Website design By BotEap.com “By diversifying content, companies can enhance these experiences and reach new customers like never before… Content diversification is about expanding your messaging beyond your own platform to different channels.”

Website design By BotEap.comThis can mean many things. It can be, for example, submitting articles to new online publishers. Or it could be setting up an ad campaign on a social networking site you haven’t visited yet. It can also be something completely different.

Website design By BotEap.comBut one thing is true. New and fresh experiences will definitely bring in new leads.

Website design By BotEap.comAnother thing you can do is:

Website design By BotEap.comMake some adjustments with the budget allocation

Website design By BotEap.comAccording to an article in Chief Executive business magazine, one-third of B2B marketers will spend ten percent of their company’s budget on marketing.

Website design By BotEap.comThis is a fact well known to many experienced marketers. The CEO then mentions that

Website design By BotEap.com “…the industry rule of thumb is that new businesses (5 years or younger) spend about 10% or more of their revenue on marketing, while more established businesses should spend 5% or more.”

Website design By BotEap.comA common practice for young companies is to use ten percent or more of their revenue for marketing. For older companies that have already been established, they can allocate only five percent.

Website design By BotEap.comThe trick now is figuring out how to allocate that budget. This is a very important aspect to take into account when making a digital marketing strategy.

Website design By BotEap.comOlder companies are more concerned with maintaining (and hopefully improving) the status quo. They need to focus more on methods like search engine optimization and managing their social media.

Website design By BotEap.comNewer companies will focus more on brand awareness and increasing online presence. This means that they must use the budget to promote themselves through emails and paid ad campaigns. These are fast paths to visibility.

Website design By BotEap.comThis is not to say that young businesses shouldn’t worry about getting leads. Increasing brand awareness and lead generation go hand in hand. A common problem with many brands is that they manage to increase their exposure, but fail to convert. But with a marketer at the helm, they can easily strike the necessary balance.

Website design By BotEap.comDiversifying content and proper budget allocation are just a few of the many changes B2B marketers can make to get the leads they need. But if they want to make a breakthrough in their business, they need to start becoming leaders, not just followers.

Website design By BotEap.comIt’s never easy to generate and nurture leads in business-to-business marketing, or B2B marketing as most would call it. Every veteran sales team and lead generation marketing agency worth their salt knows this.