Website design By BotEap.comThere are many good reasons why lawyers and law firms should use social media marketing. It’s cheap. It adds to your customer list. It drives traffic to your website and is an ideal way to brand your practice and engage with potential clients. Many law firms are already doing this. If you’re not yet a part of this dynamic marketing tool, here’s a short list to help you get started.

Website design By BotEap.comOpen a Facebook account. Facebook is the largest social networking site in the world. It claims to have 350 million active users, with 50% of them logging in every day. Facebook has become a digital business card for many lawyers. It allows you to connect with old friends and create new ones. Everyone you meet or reconnect with on Facebook is a potential customer. Your main purpose on Facebook is to connect with as many people as you can.

Website design By BotEap.comLinkedIn is another great networking tool for law firms. Set up a LinkedIn profile. This allows you to list your current and past affiliations. There are also communities and networking groups you can join. Become a visible part of any community you join by contributing information and participating in discussions.

Website design By BotEap.comTwitter is the third largest site for law firms. It asks the question, “What are you doing?” Write short sentences that announce new services or post links to your website. Twitter is a public forum and offers some beneficial advertising opportunities for your business, but you don’t want to “tweet” anything too personal. Information about family, friends, or topics that are not relevant to your law firm should be avoided. Any information about the cases you are working on should also be avoided, although you can mention the type of cases your firm specializes in.

Website design By BotEap.comCreate a blog on your website. Blogs provide information about important cases, rulings, current legal news, or news about your law firm. A typical blog combines text, images, and links to other blogs and web pages. The ability for readers to leave comments in an interactive format is an important part of many blogs. Blogs are also a great way to drive traffic to your website.

Website design By BotEap.comIt is important that one person is in charge of the company’s social media responsibilities. This makes it easy to manage your efforts and eliminates any confusion. All associates should be aware of the rules and responsibilities of social media. If you don’t have company guidelines regarding social media and social media marketing, it’s time to create one.

Website design By BotEap.comThe verdict is in: Social media marketing is vital for a lawyer or law firm. Learn more about social media marketing and how the IntelBuilder Social Media Platform can help you attract more customers today.