Website design By BotEap.comNow, you can use Google’s structured snippets extension to highlight certain features of your products and services.

Website design By BotEap.comThis extension was implemented in August 2015 and its aim was to give customers a better idea of ​​the content on your website, before they click on your ad.

Website design By BotEap.comAnd it doesn’t matter if you want to list the best pieces of your glassware or eminent shoe brands, these dynamic snippets make your ads more relevant and cooperative, as well as supporting your campaign management and saving your time.

Website design By BotEap.comBut how do they work?

Website design By BotEap.comWell, these extensions are found under the text ads as a “header and a list of attributes”.

Website design By BotEap.comWhen they appear with your ad, they can display up to 2 headlines on one computer at a time. As against this, ads on tablets and mobiles show only one headline.

Website design By BotEap.comGoogle AdWords would automatically decide the best header or combination of headers to display.

Website design By BotEap.comBut the main question that arises here is: What’s the difference between structured snippets and featured texts?

Website design By BotEap.comWell, if you obey Google’s words, callouts are used to highlight the elements that make your products and services unique, while structured snippets highlight only a specific attribute of the services or products that you offer.

Website design By BotEap.comAlso, you should know that you can use both together, but with caution not to duplicate the highlighted content.

Website design By BotEap.comBenefits of structured snippets:

Website design By BotEap.comStructured snippets have a character limit of 25. And these have certain benefits, such as:

Website design By BotEap.comHelping customers find your best products and services instantly

Website design By BotEap.comImproving your ROI

Website design By BotEap.comHelping you personalize your ads based on date and time, etc.

Website design By BotEap.comHow to receive the best benefits:

Website design By BotEap.comWith these marketing elements, you can follow the following best practices to create or optimize your content:

Website design By BotEap.comOffer at least 4 values ​​per heading

Website design By BotEap.comShorter snippets, to be easier for mobile device users

Website design By BotEap.comProvide more than a single set of header values, increasing the chances that your ad will show.

Website design By BotEap.com· Choose the correct format. For example, in these, you can highlight an entire group of your products and / or services.

Website design By BotEap.comBut again, when using structured snippets, there are some necessary requirements that you need to follow.

Website design By BotEap.comSo for all those who were working to keep their Google ads and get results from them, structured snippets could be a really healthy look for you. Just follow Google’s guidelines and you can get the healthiest returns on your ad bucks.