Website design By BotEap.comIf you can talk well on the phone, you can use teleseminars (pre-arranged, topical teleconferences) to give people interested in your topic a taste of what you know and teach. He then invites them to sign up for a paid telecourse or other type of teaching program.

Website design By BotEap.comThis is a teleseminar marketing funnel that I have used successfully on numerous occasions. If you have your own list, this model does not require you to give away any commission on the paid program. If you don’t have your own list, you can advertise the free teleseminar through online event listings, free forum postings and email lists, press releases, and announcements.

Website design By BotEap.comThese are the steps to follow.

Website design By BotEap.comStep 1: Announce a free one-hour teleclass where you’ll answer questions about your topic. On the registration form for the class, include a box where people can write their most important question about the topic. When people register, they should receive an automated email informing them of the phone number and access code to use for the free teleclass, as well as the date and time of the call. Send a reminder email, containing the same information, to all participants an hour or two before the call starts.

Website design By BotEap.comStep 2: Keep the teleclass free. Keep the group quiet for the first half, when you answer the best questions previously submitted in an organized way. You can also answer relevant questions that no one actually submitted. Then activate the line for live questions and comments. Be sure to provide real value in your answers rather than suggestions for the next paid program. Start and finish on time.

Website design By BotEap.comStep 3 – Email those who signed up for the free teleclass (and may or may not have attended) letting them know about the upcoming paid class. Please provide a website link that explains it in depth. Send one or more reminder emails about the next paid class to this list.

Website design By BotEap.comOptional: Record your free Q&A call and make the recording available to those who didn’t sign up for the Q&A session. Have automated follow-ups that present the paid class to those who request the recording.

Website design By BotEap.comVariation: Ask your colleagues to host a free Q&A teleclass with you. Present the paid class both at the end of your Q&A class and in automated follow-up emails. Use an affiliate program so you can reward your colleagues with a commission for each person who signs up for the paid class through your link.

Website design By BotEap.comIf you repeat your paid show, you can either repeat the entire process above or simply offer the free recording of your Q&A teleclass, with automated follow-ups featuring the next paid show.

Website design By BotEap.comIf you convert your paid class to a home study program, you can keep your free teleclass offer registered indefinitely on the web, with your automated follow-up emails. You can then drive traffic to that option through pay-per-click ads, blog posts, or keyword SEO.

Website design By BotEap.comI credit this model with tens of thousands of dollars in revenue, and I look forward to hearing how it has worked for you!