Website design By BotEap.comWhen it comes to content marketing, your blog or website needs to be optimized for search engines. Although SEO techniques are changing over time, SEO is still important for better ranking. However, while optimizing your site for SEO, be sure to avoid some common mistakes. Below are some common SEO mistakes that most people make.

Website design By BotEap.com1. Choosing the wrong keywords

Website design By BotEap.comContent optimization boils down to ranking your website for specific keywords. Therefore, it is important that you opt for the relevant keywords. You may not want to ignore the importance of long-tail keywords.

Website design By BotEap.comBefore you begin, you may want to do your research. For this purpose, you can use some useful tools, such as Moz, SEMrush, Google Trends, and Google AdWords Keyword Planner, just to name a few. Opting for the wrong keywords is a big mistake.

Website design By BotEap.com2. Stuff keywords

Website design By BotEap.comAnother common mistake is overusing keywords. Using the same keywords too many times in a piece of content is considered spam by search engines. Thus, it will hurt your search engine ranking.

Website design By BotEap.comIdeally keyword density should be 0.5-1%. Google can detect keyword overuse with a technique called Latent Semantic Indexing (LSI).

Website design By BotEap.com3. Create irrelevant content

Website design By BotEap.comAnother common mistake is producing content that is irrelevant to your content. Search engines, like Google, only serve those pages to online searchers that contain relevant keywords and content. So if people come to your site but don’t find the content they’re looking for, your website won’t rank.

Website design By BotEap.com4. Posting of non-original content

Website design By BotEap.comThis point is about the quality of the content you post on your blog or site. The content that you are going to publish on your blog must be original or your site will be penalized by Google. Therefore, it is not a good idea to copy content from another site and use it on your site.

Website design By BotEap.comDuplicate content will not be helpful at all. Therefore, it is better that you invest in original content. If you can’t write articles yourself, you can hire a freelancer.

Website design By BotEap.com5. Not using title tags and meta descriptions

Website design By BotEap.comMeta descriptions and title tags are very important for SEO. Ignoring this aspect of SEO will be bad for your website ranking. Another mistake is forgetting to add image tags. The problem is that the search engine robots are not programmed to read the text of the images. Therefore, you should include alt tags to help search engines know what your images are about.

Website design By BotEap.com6. Get low-quality backlinks

Website design By BotEap.comToday’s content marketers need to understand the importance of getting quality backlinks. However, they make the mistake of getting a lot of low-quality backlinks instead of a few quality backlinks from authority websites.

Website design By BotEap.comIn other words, you need to get backlinks from sites that have a good reputation and rank high.

Website design By BotEap.com7. Using too many internal links

Website design By BotEap.comInternal links are also important for better ranking. What you need to do is link your blog posts or articles to the top performing pages and vice versa. However, make sure the articles you are linking to are relevant. Again, you may not want to overdo it or you may be penalized.

Website design By BotEap.comIn short, make sure you don’t make these mistakes while following SEO techniques.