Tips on how to make this selling season more successful
Website design By BotEap.comWhat is the most intense period in eCommerce? Of course, it’s the end of the year when Black Friday, Thanksgiving, Christmas, and New Years are around the corner. There are some tips on how to increase sales and make the sales season even more successful.
Website design By BotEap.comFirst impressions are half the battle, so start with the decor.
Website design By BotEap.comMany merchants ignore Christmas and New Year web design. But it is a big mistake. It is the easiest way to grab the attention of the visitors and let them know that this online store is ready for the sales season so that they can look for discounts and special offers. Of course, you can place a banner, but there are other elements that can support your ideas and create a festive atmosphere:
- Change the background theme of your online store to Winter and Christmas and related images
- Implement positive, festive colors and add animation.
- Change your corporate logo and add some winter and Christmas elements to it.
- Develop the subject line in the email carefully. It must be informative and attractive. Remember that about 33% of recipients open the email based on the subject line alone, and 66% of them mark the email as SPAM after also reading the subject line alone.
- Add personalization to your messages and try to design them not like an advertisement but more like a postcard style. Consider that emails with subject line personalization have a 26% higher unique open rate than emails without personalization.
- Clearly specify the expiration date of the special offer and plan the frequency of sending emails to remind you of the duration of your offers and discounts. But don’t send too many emails to one recipient.
- Discount as a gift. During the winter holidays, all people like gifts and this type of discount should be an option in an online store. It doesn’t really look like a discount, it just provides a gift in response to some customer activity, such as making a purchase over a certain amount, online store recommendations, repeat purchase, etc.
- Discounts for regular customers. It is also a “must be” category. Every regular customer needs to know that he has a discount, and, moreover, it must be understood that he is unique. The way you inform customers about this is important. It is better to send a personal email or SMS.
- Discounts for everyone. Almost all online stores will announce the sales and as the users know it, they will compare the real prices. Giving discounts to everyone is a good practice, but it is important to support this campaign with other promotions.
- Unexpected one day discounts. The unexpected fall in the prices of some products can surprise and stimulate sales. But if a customer made a purchase before and after this and has information about the reduced price, they may be disappointed. This type of discount should be used with care. It can work well for unpopular or non-seasonal products.
- Pre-discount. You can provide discount for orders paid in advance.
- Bulk discount. It is also possible if you have enough items in stock.