Website design By BotEap.comWrite “the importance of an email list” and find the many reasons, from dozens of other sources, why an email list is vital to growing your audience. Getting a strong customer base is the foundation for a successful business model, but how and where you get these email addresses from is the aspect you need to focus on.

Website design By BotEap.comThere are some marketers who send emails to huge databases that they pull from all over the web. While others also use multiple sources to build their database, they make use of optional website posts, social channels, and a variety of offline mediums.

Website design By BotEap.comThe latter may take longer, but will result in a healthier database of email addresses that is sure to grow exponentially over time, as opposed to a list of customers hitting the ‘spam’ button or looking for ways to give up. short.

Website design By BotEap.comDon’t make the ‘big email list’ your top priority

Website design By BotEap.comMost CEOs and CFOs are impressed by the scale, so it can be pretty hard to argue that a smaller, more engaged customer list is better than a larger one made up of inactive or often frustrated recipients. Try to drive home the point that a great email list doesn’t necessarily guarantee ROI.

Website design By BotEap.comAt the same time, a great email list should not be associated with low quality. A list with thousands of addresses inevitably has a larger reach and the scope to support significant list segmentation. What marketers need to make sure of, however, is that this list is understood as active subscribers who have chosen to receive the information you want to send them.

Website design By BotEap.comSo what is the end result? A large email list is preferable. But a great email list that is healthy is even better.

Website design By BotEap.comFactors Affecting Customer Email List Size

Website design By BotEap.comAs with all marketing models, email has many variables that need to be considered. Here are some questions to ask yourself before setting unrealistic expectations:

Website design By BotEap.comMarket size:

Website design By BotEap.comIs your business in a new and growing market, an obsolete one, or a niche market?

Website design By BotEap.comROI Creation:

Website design By BotEap.comDo you currently have enough budget to actively grow your list, in the right way? Is the cost to the business low enough to achieve a return on investment, within a reasonable period of time?

Website design By BotEap.comClient/brand relations:

Website design By BotEap.comAre you collecting emails from recipients who have an existing relationship with your brand or prospects who are interested in what you have to offer?

Website design By BotEap.comCustomer profiles:

Website design By BotEap.comAre you compiling a list of people who fit your existing target market, based on demographics and psychographics? Or are they irrelevant to your business?

Website design By BotEap.comPurchase life cycle:

Website design By BotEap.comAre you monitoring and nurturing prospects as they move through the purchase funnel, from top to bottom? Or are you only focusing on the initial registration?

Website design By BotEap.comQuality and segmentation of the message:

Website design By BotEap.comSimilar to profiling, are you separating your email list into customers who prefer cruises and customers who are just looking for housewares? If you have a larger list, your audience is likely to be more diverse. Do your messages reflect the interests of many?

Website design By BotEap.comMessage frequency:

Website design By BotEap.comIf the above point is not met, it is likely that your customer list is largely inactive. Therefore, emails that are sent too frequently will push a customer to unsubscribe or mark it as spam. Are you sending emails too often?

Website design By BotEap.comIT support:

Website design By BotEap.comOnline requires an IT-savvy person to handle any issues that may arise, and issues will arise, especially when the databases are large. Do you have this kind of support?

Website design By BotEap.comEmail size is a small part of the puzzle

Website design By BotEap.comIn conclusion, a customer email list, whether large or small, is only as good as its quality. The next challenge is to reach new recipients with something that interests them and grow your email list as a result.