Website design By BotEap.comJoe Karbo’s “The Lazy Man’s Way To Riches” was an eye-opening journey into this world of direct response marketing.

Website design By BotEap.comJoe’s ad story is amazing in its own right. He sold enough copies of his self-published book to become very rich thanks to his sole long-term control. Well done Joe. Before I wanted to read that book, my father responded to the ad, read the book, and subsequently lost it, all before I was born.

Website design By BotEap.comIt’s funny how events are repeated in families, isn’t it?

Website design By BotEap.comAs the threads of time have turned, I will share the most important lessons I learned from the expanded and republished “Lazy Man’s Way To Riches.”

Website design By BotEap.comSuccess starts from within. Money is made in your mind long before it shows up in your bank account. Joe’s Dyna Psych is a great way to straighten your head so prosperity can come your way. It was the first book I read that made the inside/outside connection so visceral to me.

Website design By BotEap.comSince then I have been through quite a bit of personal development work. Much of it due to the ideas originally presented in this book.

Website design By BotEap.comDirect marketing is a great vehicle for wealth: If you can use the media to acquire customers at a profit, you may have the best business ever. Joe makes it sound like anyone can put an ad in the paper to sell a self-published book for $10 and get rich.

Website design By BotEap.comJoe’s book accomplished this. “How to Form Your Own Corporation for Under $50” by Ted Nicholas (the number kept rising with inflation) was another runaway hit that made his author rich on his success. But they don’t happen that often.

Website design By BotEap.comDirect marketing provides such massive leverage that you don’t have to work as ‘hard’ in the traditional sense to be wildly successful.

Website design By BotEap.comYour story behind the product is important: Since you were buying Joe Karbo’s “Lazy Man’s Road to Riches” you needed to know Joe’s story and Joe used his story to great effect. First, how he got rich and then how he helped others get rich in the same way.

Website design By BotEap.comHe allowed anyone Joe has an affinity with to join them. His story worked very well to create affinity and also to show that the benefits he offers in his book are lived every day. It was a master stroke.