Website design By BotEap.comI’ve been frustrated lately. It seems that people just don’t get it. There’s a lot of talk about SEO copywriting these days, but almost none of it is on target. Most of the conversations, posts, and articles I’ve seen deal with topics like keyword density, allowable limits, over-optimization, and so on. These people are doing search engine copywriting all about search engines. They are forgetting the fact that SEO copywriting is still copywriting.

Website design By BotEap.comWhat that means, broadly speaking, is that you’re still writing promotional copy designed to get a *person* to take a specific action. Your target audience (your site visitors) should come first. Items designed to help the copy rank well come dead last.

Website design By BotEap.comWhat good is all the traffic in the world if your site copy doesn’t convert visitors into buyers? Bit. This is why, when writing SEO copy, the human visitor comes first.

Website design By BotEap.comUnfortunately, SEO copywriting is getting a bad rap because so much of what is being produced is repetitive babble. Most of these pages would never have made it to a site, except for the fact that the site owner wanted to rank highly for certain key terms.

Website design By BotEap.comSo, in order to save the good name of search engine copywriting, before it’s too late, let me offer some guidelines.

Website design By BotEap.comSEO copy is:

Website design By BotEap.comFirst of all – written for the visitor.

Website design By BotEap.comUnique and with a purpose.

Website design By BotEap.comsounds natural – flows.

Website design By BotEap.comSEO copy is not:

Website design By BotEap.com· Written exclusively with engines in mind.

Website design By BotEap.commirrored, adjusted or altered to create new pages simply by changing key phrases.

Website design By BotEap.com· rigid, forced or too repetitive.

Website design By BotEap.comThe good thing about SEO writing

Website design By BotEap.comWhen writing SEO copy, you’ll want to:

Website design By BotEap.com· understand who you are writing to.

Website design By BotEap.comchoose what will be the focus of the page.

Website design By BotEap.comCreate a plan that outlines the message you want to convey.

Website design By BotEap.comDecide how best to communicate that message to your particular target customers.

Website design By BotEap.comchoose which key phrases will be incorporated into the copy.

Website design By BotEap.commake sure those key phrases work well with the page and the planned copy.

Website design By BotEap.comincorporate key phrases as you write (not after you write), so they flow naturally with your planned message.

Website design By BotEap.comWhat not to do in SEO writing

Website design By BotEap.comWhen writing SEO copy, you should never:

Website design By BotEap.comCreate a plan based solely on how you rank high.

Website design By BotEap.comreplace *all* instances of a generic term (car) with a key phrase (red convertible car).

Website design By BotEap.com· Add pages of copy simply to attract search engines.

Website design By BotEap.comrely on useless keyword density formulas and ratios.

Website design By BotEap.com· Enter key phrases in all possible places. (No, you won’t get banned, but it will sound completely ridiculous!)

Website design By BotEap.comSEO writing is not the process of writing exclusively for search engines. It is the process of writing copy to engage your visitors, while also including elements to help search engines and your visitors understand what the page is about.

Website design By BotEap.comIf you remember who really makes or breaks your site’s success (your customers!) and focus on them, you’re bound to create real-sounding SEO copy.

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