Website design By BotEap.comSocial networks are getting bigger and bigger. It has become the premier network that every company, large or small, new or established, trusts to market their business. Even my local bakery has a “Follow us on Facebook” sign hanging in the windows.

Website design By BotEap.comHere are several social media marketing strategies and tactics when using a social media website to market your business.

Website design By BotEap.comanswer fast

Website design By BotEap.comThese days we live in a fast-paced environment. We are obsessed with speed; we want fast food, fast internet and fast service. In the social media society, people also expect a quick response.

Website design By BotEap.comIf a visitor replies to one of your posts with a comment and never gets a reply, you’re ruining your public image. That visitor will likely lose patience and switch to your competitor for answers. This means that you are losing one of your potential customers.

Website design By BotEap.comRemember, responding to your visitors in a timely manner not only builds your good reputation in your circle, but also increases your chances of turning a lead into a sale.

Website design By BotEap.comBuild trust

Website design By BotEap.comThere is an old saying that one man’s meat is another man’s poison.

Website design By BotEap.comEven if you think you provide the best services or products, you will inevitably see some negative comments on your social media sites. It’s easy to delete negative comments, but it’s not practical or recommended.

Website design By BotEap.comMarketing experts understand that bad things are not always bad.

Website design By BotEap.comThe simple truth is that removing a negative comment or complaint will destroy the trust of others in your brand. They just think that you are trying to hide something bad which is probably a misunderstanding from others.

Website design By BotEap.comInstead of deleting these negative comments, you have the opportunity to respond openly. It’s like you’re sending a message to tell the public that you’re actively working to resolve the issue, and more importantly, that you’re honest and trustworthy.

Website design By BotEap.comDon’t be too ‘salesy’

Website design By BotEap.comWe are bombarded with limitless options in today’s consumer culture and it overloads our brains. As we are faced with many choices, it is not easy for us to make a quick decision when buying.

Website design By BotEap.comIn fact, these days selling is a gradual process. Smart salespeople create a positive emotional connection with potential customers and encourage them to choose whether or not to buy from you.

Website design By BotEap.comSocial media is the most powerful tool for marketers to make such a passionate connection with their audience. By telling personal stories, company history or creating other interesting content and product reviews on various social networking sites, marketers psychologically shorten the distance with their audience.

Website design By BotEap.comAs a result, a sale can occur between people who already know you and already have some relationship with you.

Website design By BotEap.comTarget your audiences

Website design By BotEap.comReaching your target audience on social media is not easy. It requires you to spend a lot of time and put your efforts into it.

Website design By BotEap.comTo reach your target audience effectively, you need to choose the right platform.

Website design By BotEap.comFor example, Facebook has become popular among adults and young people; MySpace is a teen favorite; LinkedIn and Twitter typically target business audiences; Instagram likely has an audience that is looking for compelling visual content.

Website design By BotEap.comIt’s important to identify the platforms that are most likely to reach your main market segments and pay attention to your followers on each platform, then post content to engage them accordingly.

Website design By BotEap.comCreate Facebook Business Page

Website design By BotEap.comCreating a Facebook business page is an amazing way to promote your business.

Website design By BotEap.comAfter you have established a personal page, you can create a business page.

Website design By BotEap.comUnlike the personal Facebook page, a business page can be seen by the public that is not logged in. To see your business page, people don’t need to join Facebook. This increases the visibility of your business in the public.

Website design By BotEap.comAlso, the business page provides a free link. You can create a meaningful URL that includes your business name.

Website design By BotEap.comUse Google+ to create your circles

Website design By BotEap.comGoogle Circles are the core feature of Google+. Google circles are a way of grouping people based on the relationship you have with the people. It allows you to manage your specific groups, simulating real life relationships.

Website design By BotEap.comThe default circles are “friends, family, acquaintances, and followers,” but you can delete, rename, or add additional circles if you’d like.

Website design By BotEap.comCircles can provide a lot of business value.

Website design By BotEap.comFor example, if your company sells health products for both women and men, you could set up two different circles, one for women and one for men. By doing this, your company can provide different product information to different circles.

Website design By BotEap.comIn summary

Website design By BotEap.comTo be honest, these social media marketing strategies won’t give you immediate results and they can’t make up for a bad product or service.

Website design By BotEap.comThe general rule of thumb for these strategies is to consistently create quality content and engage in real conversations with people.

Website design By BotEap.comIf you can cope with all of that, you know the gist of these social media marketing strategies.