Website design By BotEap.comGoogle’s Panda update created a whirlwind. Marketers are felt struggling for answers. It is no secret. Read any article writing guide and it will most likely emphasize SEO techniques and tactics.

Website design By BotEap.comUntil now, SEO has been the dominant driving force behind search engine results. That is changing. Let me introduce you to User Content Optimization (UCO). UCO is the new kid on the block, formerly known as quality content.

Website design By BotEap.comWhy would someone consult a search engine? Common sense would tell you that the search engine was looking for information, quality content. All you want is an answer to a question. You may be looking for something to buy or maybe some entertainment. Regardless, you are looking for information.

Website design By BotEap.comTangled buzzwords

Website design By BotEap.comHowever, how many times have you queried and found an organic list of sites that blatantly want to sell you something? If you have had my experience then you have seen those billboard web pages many times. Billboard web pages have a lot of color, a lot of advertising, but no substance, no quality content. They are a web of suspiciously tangled buzzwords intended to attract mechanical spiders in hopes of catching an unsuspecting human with their attractive glow.

Website design By BotEap.comIt is no secret that there are two opposing factions in the world of article marketing, those that promote SEO marketing on the internet and those that promote quality content. Does it have to be one or the other?

Website design By BotEap.comArticle writing guides tend to emphasize SEO techniques and methods over UCO. Common sense should tell you that both play an important role in article marketing. You can favor one over the other, but using both, informational quality content optimization and search engine optimization can outperform your competitors.

Website design By BotEap.comSoccer and Article Marketing

Website design By BotEap.comIt seems to me that if you decide to play soccer seriously, you should know the rules of the game and if you aspire to professionalism, then not only should you play by the rules, you should also play on a regulation soccer field. There is also a wide range of unwritten rules called sportsmanship that you must follow.

Website design By BotEap.comProfessional soccer, for example, is an extremely physical and highly competitive sport. But the unwritten law of sportsmanship denies a player the use of illegal drugs or the blatant use of physical violence to gain a competitive advantage – in other words, unsportsmanlike conduct is not tolerated. It is not always explicitly written in the rule books, but you will recognize it when you see it.

Website design By BotEap.comThe article marketing game is no different.

Website design By BotEap.comIn one big sweep, with a filtered code block, Google brought the industry to its knees. Crumbling websites. The giants in the page rank race fell. Because many players were unsportsmanlike. They weren’t playing by the unwritten rules.

Website design By BotEap.comArticle marketing is self explanatory. Articles convey information. Articles inform. In its broadest sense, the information transmitted is knowledge in various forms such as solutions, general facts, news, comparisons or opinions. Articles convey content optimization.

Website design By BotEap.comThe other half of that label, marketing, promotes products or ideas with the intention of selling those products or ideas. In other words, the information is used to sell products or ideas. Marketing is a much broader term than article. Marketing includes SEO, syndication, backlinks, and many other tactics.

Website design By BotEap.comThe keyword in article marketing is not marketing, but article. The article defines the main type of marketing that will take place. It is not difficult to understand.

Website design By BotEap.comIn keeping with the soccer analogy, think of soccer as the product. The idea is to move the product up the field of page ranks to the coveted finish line of position one page one and ultimately make a sale.

Website design By BotEap.comSome players decided that the marketing ingredient of the article marketing game precluded the use of carefully crafted information games to reach the goal line.

Website design By BotEap.comImagine a soccer team that ignores the written and unwritten rules and decides that it only needs to pick up the ball and, by brute force, without paragraphic stops, crosses the goal line and expects a reward. Fortunately, that does not happen in football.

Website design By BotEap.comUser content optimization

Website design By BotEap.comUser Content Optimization (UCO) internet marketing will soon become the new buzzword, right up there with SEO internet marketing. In fact, you can even receive the same billing. Why?

Website design By BotEap.comBecause UCO is so much easier to learn, there are no special HTML codes to learn, no schematics to fool search engines, and no unscrupulous tactics to compete with. It only requires the author to provide informative and relevant articles to his readers. No extra bells and whistles or secret formulas required.

Website design By BotEap.comIt’s not that internet SEO marketing falls by the wayside. SEO will always be an integral part of the article marketer’s methods. With the UCO tactic, you write quality content, quality information. Semantic relationships flow naturally and the web search engine gets its information and the search engines reward your efforts with the ranking of the first position on page one.

Website design By BotEap.comAny article writing guide for internet marketing should emphasize SEO and UCO alike.

Website design By BotEap.comIt may seem like I’m promoting an altruistic scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic search algorithms, the emphasis on content will become more dominant. They have not arrived yet, but they are moving in that direction. Is Google on your side?