Website design By BotEap.comMore and more website owners and internet marketers are using social media to get quality backlinks. There has been a lot of debate about traditional link building methods vs. social media. SEO rules have changed a lot in recent months as Google emphasizes organic link building. Social media can play a key role in your marketing campaign as a way to engage your readers and increase link popularity.

Website design By BotEap.comSocial networking sites are great platforms for attracting relevant backlinks with minimal investment. The backlinks obtained from social networks are very valuable and completely organic. Google has recently admitted that they use signals from social networking sites when ranking a website. Building a strong presence on these websites will result in more traffic and backlinks. This strategy also allows you to build relationships with industry players and authorities.

Website design By BotEap.comWhen you use social media to build links, you are targeting the person behind the web pages you want to get links from. In traditional link building, you focus on the anchor texts in your links from specific sites. The main difference between these two strategies is the approach. Focusing on the person behind the page is much more efficient than trying to get links from a specific website or page.

Website design By BotEap.comIf you want to get the most out of social media, you first need to identify your target audience. There are three main categories of users to focus on: natural sharers, industry players, and online communities that can give you access to your target demographics. Find the key influencers in your industry and try to connect with them on social media sites and forums. Keep an eye on your competitors. You can also use a backlink generator to get the most out of your link building campaign.

Website design By BotEap.comFocus on offering quality content to your target audience. Write compelling articles that people want to see and share. Share other people’s posts too. These strategies will help you build an audience interested in what you have to offer. If you are genuine and have good content, you will get organic backlinks to your site.

Website design By BotEap.comStay active and engage with your prospects. Staying in the conversation with fans and followers on social networking sites helps you maintain a high profile with industry influencers and gain exposure for your site. Make your content shareable and give people a reason to visit your website and link to your posts.