Website design By BotEap.comWe have been talking about the digital journey. The old uncertain approaches will not work; You need absolute clarity on digital demands, the digital vision of the customer, strong leadership, and unprecedented agility. If there’s one theme I hear all the time, it’s that consumers expect the brands they interact with to deliver a seamless digital experience in their interactions. That goes for every kind of industry, whether it’s retail, information technology or something else, and they all have their own way of defining the digital experience.

Website design By BotEap.comI have seen few stores in my locality recently, one was closing (Toys”R”Us) and another was heading towards transformation (Target) with a new consumer experience. The reason for bankruptcy could be different, but primarily, companies born before the digital age must transform substantially to remain relevant and start with the digital transformation of small business processes that are the key consumer experience.

Website design By BotEap.comWe know this from experience, on average, resources do not move between business units in large organizations. And this is doubly true for the digital approach, which demands special attention. Project managers in many organizations lack clarity on what “digital” means for the approach. They underestimate the degree to which digital is disrupting their businesses, accounts and projects. They also overlook the speed with which digital ecosystems are blurring industry boundaries and shifting the competitive balance. Additionally, responding to digital by creating new businesses and diverting resources from old ones can be a threat to individual project managers and executives, who may therefore be slow to embrace the necessary change.

Website design By BotEap.comIn my experience, the only way leaders can eliminate inactivity is to take bold steps to understand the areas below:

Website design By BotEap.comYou must fight resistance to change. You need to understand the customer’s view of the digital journey through programmatic efforts. You should consider a strong digital approach when inspecting the result on the fly. And you must fight the unknowability, a constant challenge given the simultaneous need to digitize your core and innovate with new business processes.

Website design By BotEap.com1. Resistance to change

Website design By BotEap.comMany project managers and senior executives are not fully proficient in digital, let alone aware of the ways it can change the way their businesses operate or the competitive landscape. That is challenging. Project managers unfamiliar with digital are much more likely to fall victim to the “shiny object” syndrome – investing in cool digital technologies without a clear understanding of how they will drive value in their own accounts/projects. They are also more likely to make fragmented, overlapping, or subscale digital investments; carry out initiatives in the wrong order; or skip basic movements that would allow the success of more advanced ones. Ultimately, this lack of grounding slows down the rate at which a business implements new digital technologies. In an era of powerful first-mover advantages, winners often lead the pack in leveraging cutting-edge digital technologies at scale to go further. Having only a corrective understanding of trends and technologies has become dangerous.

Website design By BotEap.comImprove your technological skills –

Website design By BotEap.comFor inspiration on how to grow the collective tech skills of your accounts, consider the experience of a global IT company that knew it had to go digital, but didn’t think its leadership team had the expertise to drive the necessary changes. The company created a digital training portal to help educate its leadership on relevant digital trends and technologies. The training leaders also brought in outside experts on some topics that the company lacked enough internal expertise to address.

Website design By BotEap.comTo complement the training effort, an assessment of the digital capabilities of the entire organization and an assessment of the company culture were carried out. This provided a base of facts, that everyone could understand, about what the organization needed to build on over the course of digital transformation. This can help project managers and executives prepare for new technology skills.

Website design By BotEap.com2. Understand the customer’s view of the digital journey

Website design By BotEap.comBeing left behind by digital pioneers can be dangerous for your future projects/accounts. But many of the account heads or executives may perceive that responding to digital — making big bets, building new businesses, diverting resources from old ones — is dangerous for their own future. If you want to make big digital moves, you need to understand the customer’s view of the digital journey and fight the fear that your senior team and managers will inevitably experience.

Website design By BotEap.comProjects that manage to create a digital customer value proposition don’t get there by accident. They develop a clear vision of how they will meet their customers’ digital needs, set goals against that vision, and execute, often over the course of several years. Often, unsuccessful projects simply haven’t painted a clear picture of what they want, or need, to be when they “grow up” digitally.

Website design By BotEap.comDesign a programmatic effort –

Website design By BotEap.comYou should design a programmatic effort with the same rigor that you would insist on when redesigning key processes in your accounts or projects. This usually involves clearly demonstrating that executives cannot hide from the digital changes they are bringing and that encouraging and accelerating change, rather than chasing it, can create more value. Then you need to give executives the tools and support network they need to succeed as leaders on that journey. Two important points to which all focus should be directed:

Website design By BotEap.comFirst, staying on top of technology trends, which includes staying informed about relevant emerging technology and changes in consumer behavior around technology.

Website design By BotEap.comSecond, establish processes designed to generate pipelines of potential ideas for the future state of the customer journey. These processes should allow your account to create business hypotheses and examine and test them through customer research. In turn, new ideas can be aligned with the vision of how the customer of the future should interact with the brand or business processes, iterating along the way as more learning is gained.

Website design By BotEap.com3.Strong digital focus

Website design By BotEap.comPursuing an aggressive digital approach means taking a leap into the unknown: at the same time, you’ll likely be moving into new areas and fixing existing businesses with new technologies. Furthermore, in many digital projects, first-mover advantage makes it necessary to not only change direction, but also to do so faster than peers. The combination of ambiguity and the need for speed sometimes leads to guesswork and moves that are rushed or poorly thought out, and anxiety about whether a move isn’t going to work or just needs more time, hence a strong digital approach with Multiple stages to examine. results

Website design By BotEap.comInspect the results on the fly:

Website design By BotEap.comOne way to combat the guesswork is to anchor your approach decisions to a thesis about the business outcomes that different digital investments will produce. It’s more of thinking that draws quick, basic lessons from data to determine if your business logic is correct. Put another way, it means finding out if there is enough value to make something worth investing in, as part of a further learning process. This approach increases the chances of a successful implementation: a well-articulated view of the results means you can keep track of how well the approach is working.

Website design By BotEap.com4. Struggle – Impossibility of knowing

Website design By BotEap.comWe know that most companies, mine included, try and struggle to do two things at once: reinvent the core by digitizing and automating some of its key elements, for example, and create innovative new digital businesses. The challenge is acute given the breakneck pace of digital change and the uncertainty surrounding the adoption of new technologies. Even if autonomous vehicle technology works, for example, when will most people actually start using it? Given the impossibility of knowing, it’s easy to end up with an unfocused hodgepodge of digital initiatives.

Website design By BotEap.comRethinking experimentation

Website design By BotEap.comReal success in digital is rarely about providing the exact same products and services, only through a digital pipeline. Netflix went from DVDs to streaming. Uber created the world’s largest car service without buying vehicles or hiring drivers. Companies that successfully “cross the chasm” into digital effectiveness often find they need to provide what they used to charge for free, sell what used to be “a la carte” as a subscription, and rethink how they monetize the value they create. . Those who do it flexibly can often find that adopting a digital strategy or approach offers more scale, revenue, and profit than the legacy approach, but it requires experimentation, risk-taking, and, frankly, a few failures along the way. .