Website design By BotEap.comAfter going through the effort of writing your ebook, the next step is to develop an ebook marketing strategy and carry it out to market your work. There is no doubt that while the content of your eBook is important, your eBook marketing strategy will be just as important to the success of your business. If content is king, then marketing is definitely the queen.

Website design By BotEap.comLet’s review the 5 steps to eBook marketing success:

Website design By BotEap.comStep 1: Study your market

Website design By BotEap.comIf you expect your eBook campaign to be a real success, you need to study your market. You may have already done this step when writing your ebook, but it’s worth going through the process again. You need to understand the demographics (gender, age, income, etc.) and psychographics (personalities, lifestyles, attitudes, etc.) of your market in order to design better campaigns.

Website design By BotEap.comStep 2: Study potential avenues to market

Website design By BotEap.comThere are infinite possibilities to market your ebook, so it will not be possible to dedicate your time to all of them. Study a few dozen potential marketing avenues or channels that may be a good fit for your eBook topic. List the pros, cons, and resources needed for each marketing avenue in one document.

Website design By BotEap.comStep 3 – Choose 3-5 avenues to focus on

Website design By BotEap.comPick 3-5 top marketing avenues to focus on, stick with, and master them before adding more traffic sources to the mix. Article marketing is one of the major sources of traffic, just like pay-per-click advertising, solo email ads, Facebook ads, Craigslist, etc.

Website design By BotEap.comStep 4 – Test and Track Your Results

Website design By BotEap.comYou should test and track the results of your advertising to make sure you’re on the right track and also to improve the performance of your advertising. There is always room for improvement in marketing and advertising. Use online software like Google Website Optimizer, Hypertracker, or AdTrackz to keep track of your campaigns. Test different facets of your ad text, such as headlines, descriptions, calls to action, ad color, etc.

Website design By BotEap.comStep 5: Scale up your marketing campaign

Website design By BotEap.comOnce you have found some success with your marketing campaign, you can expand it by investing more funds in your current marketing avenues to attract more traffic and/or you can generate traffic from more avenues which will give you multiple streams of traffic.

Website design By BotEap.comA well-planned eBook marketing strategy can make the difference between launching a wildly successful eBook or a mediocre one. Take your time to come up with a proper strategy and then take massive action!